It is a known fact that websites loading speed affects conversions. According to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and reduced clicks by 4.3%. Google also includes site speed in its ranking algorithm. That means if your website is ranked low it is less likely to show in the first few search results of the search engine.
Here are a few tips to help reduce websites loading speed
Choose a suitable host
Every website requires a hosting space to run online. While choosing a host you should consider server location, choose a server that is close to your customers. Choose hosting that provides maximum server time uptime for your server. Word press is built on PHP and works well with both Windows and Linux, so choosing either of these would be ideal. Don’t forget to perform speed test after purchasing the hosting because speed is the most important factor.
Optimize your images
Scale your images that you want to include in the website properly, if you don’t then the images will make your website heavier and hence it will load slowly. It is not a good practice to choose a large image and downsize it in CSS. It is always better to scale down the images before uploading it on the website. There are some good image compressing tools online such as tinypng that can reduce the image size without affecting the quality of the image.
Large pages are often 100kb or more, these sites are bulky and will load slow. One of the best ways to increase the load time is to zip them with a unique technique called compression. Compression can reduce the page size and hence will increase websites’ loading speed. According to Varvay compression can reduce 50-70% of the data from HTML and CSS files hence reducing the data that the users have to download.
Enable Browser Catching
When users visit a website, the elements on the page are stored on the hard drive as the cache or temporary storage, so the next time they visit the site the browser can load the website without having to send another HTTP request. So enabling cache will ensure the website loads fast when someone visits the site for the second time.
Optimize your CSS
Your CSS loads before people see your site. The longer your CSS downloads the longer they will have to wait for the website to load. Optimizing the CSS means your website will load faster and viewers will not have to wait longer. You should minimize your CSS files. Extra spaces in your stylesheets increase file size. CSS minimization ensures your file is of a smaller size.
It is important to increase websites loading speed because the attention span of people is less and the patience level of people is less so make sure your website loads fast. There are many analytics tools to measure the web traffic and bounce rate of the website. It is always good to keep track of the websites’ loading speed.