Steve Jobs often asked a question of ‘why’ in everything he and people around him ever did. He challenged every single operation in his company. Everyone from accounting staff to engineers would do things differently because Jobs would ask this question ‘why’. Probably by asking the question”why does your business need a website” you can bring in a change that will have a major positive impact on the business. Now let us look at some of the reasons why your business needs a website.
Why does your business need a website?
It can bring in more customers
More than 3.34 billion people are using the Internet now as you read this blog. The number of Internet users has increased from 738 million in 2000 to 3.2 billion in 2015. Recent research shows that nearly 97% of the internet users use online media to search and compare products and services, 80% of the internet users have purchased something, or contacted a company online and more than 50% of the population of the world have bought something more than once. Therefore, by not having a website, you will be missing a big piece of the pie.
Web sites will make your products visible and hence increase your sales
E-commerce sales are growing by more than 19% every year. It is estimated that by the end of 2016, global B2C e-commerce sales will reach 1.92 trillion U.S. dollars. Emerging markets such as China, Brazil, Vietnam, and India, are increasingly turning to the internet to purchase books, which accounted for 41% of all sales, clothing accounted for 36%. Other common online purchases included airline tickets, accounting for 24% of all sales in the last three months, and music, which represented 19% of global sales. Do you think your product does not fall into the above category? Do not worry! People are turning to the internet to make all their purchases these days.Having a website will help you capture all the emerging markets.
Web Traffic is measurable
You can measure web traffic using analytics tools like Google Analytics, Google-Web-Optimizer, Piwik , Open Web Analytics, etc. With minimum or no cost at all, you can see visible results like how many people accessed the website, amount of time people spend and the conversion rate of the people who accessed your website using the above-mentioned tools.
It is Cheap; Its open 24/7; It is easily accessible to your customers
You can choose from many free and paid websites and if you do not want to maintain it yourself, you can always hire a web developer. Mobile internet users have been increasing. Results show that 50% of the mobile users use mobile as their primary source of internet. Through the website, it is possible to reach a wide range of customers.
Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break. A business website will allow your organization to be open 24 hours a day, 7 days a week, 365 days a year. Business needs a website is an equivalent of having an employee working around the clock – even weekends and holidays.
Your competitor has a website
When your competitors have a website and you do not, they are at a clear advantage, especially if they are adequately marketing their website. In the survey conducted by GoDaddy in which over 4000 companies participated, from the results, it was clear that 83% of the companies who had a business website had a competitive advantage over the companies that did not have a website. About 55% of the companies who did not have a business website were willing to get a business website for themselves.
You can add an online Brochure
Imagine if you had to print 3 billion brochures and distribute it to 3 billion people, it will cost millions of dollars probably even more. However, on your business website, you can make your brochure available to billions with almost no cost at all. Statistics suggests that every day, there is 2.9 billion Google searches that are done and millions of websites are accessed every hour.
So get a business website and gain credibility, a competitive advantage, a professional image for your business. Help your business grows and also measure your growth by getting a website.