Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on.
The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.Plus, it’s a great way for businesses to humanise their brand, recruit future employees, showcase their product and content, and delight and engage customers.
A powerful way to tell your company’s story is through photos of people using your products or services in the real world. You can post pictures range of your products
Behind the scenes
More & more businesses share photos taken behind the scenes.These images work great for providing an authentic voice for your brand.And don’t forget to add the best Instagram hastags for your industry.
Relevant quotes that speak to your audience.
Posting relevant quotes sparingly tends to encourage a lot of engagement. If the post speaks to your audience, people love to share them and tag their friends in the comments. Quotes are also a great opportunity to share the types of things your brand stands for, whether it’s spiritual, inspiring, funny, or something else.
Is something cool happening in the world or the country where your target market lives? A national holiday? Environment day? Festival? Get in on the action by posting something delightful. to do is publish inaccurate information or offend anyone.
You’re allowed to post 15-second videos on Instagram — just enough time to provide fans an intimate peek at your company.
Team photos or selfies are direct representations of who you are! Selfies have totally taken over all social media channels. So make use of this and start posting pictures of your team at work or how you have fun when at work!
Thursdays are when Instagram users share images from the past. They could be photos from when your company was just starting out, or images from fun company parties of yesteryear. On #TBT, the possibilities are endless!
These are a few ideas for what kinds of content you can post on Instagram to not just post for the sake of posting, but to keep your audience engaged with interesting and trending content!