For startups, when looking for a marketing edge, many will turn to pay per click advertising (PPC) to drive instant targeted traffic to their websites and drive their online sales. As the startups begin to set up their shop, promote and sell their products, PPC can be overwhelming. Here’s the thing with PPC: it is a live-action and real-time slugfest
Nothing gives you better data than real campaigns optimized for search, display, retargeting or native advertising.
Define Your Goals
As you set goals for your business, likewise it is important for PPC marketing to have a well-defined goal as well. Do you want to bring in new website visitors, drive sales, get the phones ringing or keep customers visiting your site for more? What is your daily/monthly budget for your PPC, what demographics you need to target, what is your competitive advantage and many more. The more specific you can be about your motivations, the more effective your PPC advertising will be. It helps you align you efforts well with your goals.
Quick Wins From Keyword Research
Startups have cash concerns and often their marketing budget is fairly limited. But you can cash in on the available opportunities, as budget constraint doesn’t imply lost opportunities. If you want to reach people looking for the products that you offer, you need to know the keywords that your potential/target customers are likely to employ when searching for your products or services. You need to put yourself in their shoes and do some deep thinking. Your keyword selection will either make your campaign win or lose. You have to use creative methods and not accept what keywords tools throw at you.
Create a gripping ad copy
Build text ads around attractive, specific and relevant words. You want to highlight what makes you unique, empower customers to take action, match your ad to your landing page and include at least one keyword. You can also use location extensions and call extensions to appeal to customers on mobile.
Test and optimize
And finally, PPC advertising requires constant testing and optimization to make sure your campaign is performing as expected.
Inching Ahead Of The Competition
It is important to understand the market, who your competitors are and what they are about. It is an ongoing process. The next step is to carry out a competitive analysis so that you can identify opportunities.
PPC campaign management is not just about researching and identifying keywords, launching campaigns, but analyzing and understanding your competition. Dive into your competitor’s keywords and their landing page.
Analyse Your Conversion Data
The most interesting part is that you can measure your campaign at every step and make changes to it. Conversion tracking allows you to see how effective your pay per click advertising is, and identify what is working and what isn’t. Track your conversions from day one once you launch your ad campaign. You can find your return on investment and optimize your spends.
Continued Campaign Optimization
You will need to constantly optimize your campaign to keep it performing as expected, but you also need to keep up to date with pay per click advertising in general. There are constantly new changes to the popular platforms, and having that knowledge allows you to keep your campaigns performing at the top level.
There are several tools and software that are designed to help you manage your campaign, but they don’t do the work for you. They assist you, but you have to dive right in and make strategic changes and continue to adapt to be successful.
PPC advertisements is not as simple as it may initially appear. If you do not set your campaign up properly it can lead to a complete depletion of your advertising budget without producing any results. It requires constant monitoring and adjustment, so if you can’t devote the proper time towards the campaign you will want to consider hiring a professional agency to manage the entire PPC campaign.