Not everything you post on Facebook gets an organic reach. About 4.75 billion companies post regularly on Facebook. If you feel that no matter what you post, your posts are not getting an organic reach then you are not alone. According to a research conducted, organic reach for posts in Facebook have declined by 6%, a drop of 49% since October 2013. So why is organic reach declining? It could be due to overcrowding of content it is found that 18+ million business pages are posting news feeds and people receive on an average of 1500 newsfeeds every hour depending on the pages they have liked. In addition, the Facebook is designed such that post that has highest likes and comments will show up first.
So how to get your posts an organic reaches that it deserves. Here are a few tips!
Engage your audience to get an organic reach
The Facebook algorithm is designed such that, the posts that have highest likes, comments and shares appear first in the newsfeeds of your audience. The more you engage with your audience, the more likely your posts are going to show up in their newsfeeds. Post content that is of interest to your target audience. If your post gets a negative feedback then your followers are less likely to see your posts again. Produce quality content on a consistent basis, make sure to post interesting content that is shared and liked among your followers.
Post at the time when your followers are online
If you want your post to be noticed by your followers then the simple logic would be to post at a time when they are online. Posting at the wrong time might hurt the reach of your post. Facebook helps to determine when your followers are online. When you click on the insights tab of your page, it gives the insights of the reach of your posts, like how well your posts have reached your followers. If you click on the post tab, you will also find information about when your fans are online. Not just the right content, posting at the right time will also increase the engagement of your posts and hence your posts will gain greater visibility among your target audience. Put the scheduling option to best use on Facebook.
Build an audience
For brands on social media, it’s all about building an audience and providing value for their audience. Post high-quality content, which engages your target audience, posting, should always be a two-way street. One way to build an audience is to use the custom audience, which helps to get people on your email list who aren’t current fans, get them on board. Custom audience , which can import email list onto your Facebook page, and help you segment your audience and send posts accordingly. For more on how to build an audience refer to-http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/
Create content marketing campaigns that encourage audience to share the content
Take a close look at your Facebook feeds you will find highly interesting content and you will also find that brands are not the one who is doing the sharing; it’s your family and friends. It often works this way brands spark Facebook conversations by – Publishing blog content on their pages, Creating ‘systems’ that optimize sharing content from their blogs. Focus on creating thought-provoking content, which draws the attention of the audience. Create content, which is introspective and helpful for your audience, and see an increase in your fan base!
Use compelling visuals in your content
It is found that 90% of the information transmitted to the brain is visual and visuals are processed 60,000 times faster that text. People think that custom designs are expensive but there is a way to make infographics yourself. Browse Flickr’s creative common (images, which are licensed for commercial use here you can find the trending images, ask permission to publish content from other members. You can also create your own graphics by using the tool Canva with this online tool anyone can design using stock images that are available in this tool.
It is possible to get your posts an organic reach all you have to do is strategies according to the Facebooks new form of giving preference to highly engaging content. Create a useful content and encourage your audience to share it. Growth through these methods might take time but it will be iterative. Hope this content is useful to increase the organic reach of your posts. Feel free to share your thoughts about getting posts an organic reach among the audience.