To increase social media reach, make sure you have a good fan following on the social media channels. If you have more fans and followers, your posts will get a better reach among the audience. Better reach might lead to better lead generation. Increased reach on social media will increase your brand awareness and will lead to increased web traffic on your websites
Below are a few ways to increase social media reach
Share useful content
The best way to increase your social media reach is to post quality content. The more valuable contents you post the more likely will your first time visitor’s visit again. Sharing content that is evergreen, popular and is of interest to your followers is what can get you the shares and likes. If you have posted valuable content on your page, you can encourage your fans to share the content and spread the message. The key is to show that you care, it is necessary to personalize when it comes posting on social media, use social media to get a good and strong message across. Make sure to post at a time when your fans are online.
Host contest on social media
It’s a known fact that social media contest when done right can increase brand awareness. Hosting a contest is one of the best ways to engage your audience. This might help to get a new fan following for your social media pages. Nevertheless, before you choose this option to reach out to your target audiences ask yourself if it is necessary to host content because for a B2B company that does business in a niche market hosting content might not be useful.
Researchers have found that colored visuals increase people’s willingness to read, about 80% of the people notice images. There are about 1.5 billion units of content uploaded every day, the best way to make your post get noticed in this information jungle is to use infographics. This visual tool is an innovative way to get your message across; the information communicated through infographics can be easily understood and digested. Even if words fail to capture the attention of your target audience, visual elements like infographics will.
Offer incentives for interaction
People might read your posts but if they don’t interact with it then the next time you post your post might not show up first in their news feeds and they are less likely to see it. The best way to increase interaction is to provide incentives for people for sharing your posts. A good example of a company which used this technique is CoSchedule it provided how-to, downloads in its posts which got the company, 5,500 new subscribers. Encourage people to share content by offering freebies. For example, you can promote education and offer free content for sharing a post.
Automate your content
In order to reach many people on social media it is necessary to post often. You don’t have to spend your entire day in posting on social media channels, you can schedule your posts. Scheduling post is the best way to reach people from different time zones, you can schedule your post to 3 am in the morning and when it gets published your posts will reach the audiences of a different time zone.
Tell a story and use humor it works well
Use stories to connect with your fans, stories are more likely to be shared than promotional posts. Storytelling is an emotional investment; the goal is to make viewers pay attention to the story rather than the product. By this technique, the product itself is passively sold to the viewers. Evoking emotions through your posts is a great way to get people to like your posts. Post happy and funny content and get more response for your posts.
Amplifying your social media reach is not as hard as it seems if you use the right strategies you can get ahead of your competitors. One thing that should be remembered is to have patience, you might not get immediate overnight results but when it does give results it will be sustainable and worth the wait