People are totally attached to their smartphones or mobile devices. Actually, addicted or obsessed are more appropriate! It is a common sight to see people walking down the streets, fully engrossed in their phones, while shopping, when they take a break from their work or even when they are taking a walk! That’s the role mobiles play in the present generation! So when you know how totally essential mobile phones have become, you should also think of how well you can engage your customers through this channel.
Here are a few measures that you can take to engage your customers through mobile marketing that are sure to generate more conversions
Give your customers exactly what they are looking for
A majority of the smartphone owners compare prices on their mobile device while shopping inside a store. If your site is not optimised for the mobile users, then you’re definitely missing out a big piece of the pie! The most commonly searched information about a business/company will be the working hours, location, directions etc and these details should be made visible upfront where the audience can easily spot them. All these factors will guide the audience to becoming lead generators if planned and executed the right way such that you provide the exact information they are hunting for!
Use mobile for loyalty points
You can make use of mobile loyalty programs to encourage customers to use the app to get points for every purchase. It can also be done by scanning the QR code to register. This way, you can increase your customer base effortlessly and also provide the customers with a latest offers or best deals during their fist sign up.
Location based services and real time location systems are increasingly being used in various business due to the great increase in usage of mobile devices. By making use of these services, Your brick and mortar store can have increased online presence-here’s how. Make the people entering your store to check in on location based services like Where or Foursquare. This will give you information about your regular customers, get reviews and feedback of what they think about your business. Geo-fencing is another location based service that sends messages to customers based on their exact location. So sending the right message at the right time can lead to people making impulsives decisions.
Build Your Fan Base
If you’re looking at mobile marketing, then by social media can be your biggest contributor. People with smart phones will generally be active on one or more social media platforms. This is one of the best ways you can keep your customers engaged. You can promote your app through social media and encourage customers to send in a text to get the link to the app or download it at the time of billing.Communicating the latest offers through social media will be a good way to get them to connect with your business pages as well as apps. Be sure to give customers a good reason to like or follow you.
Mobile technology is what is enabling customers stay connected with businesses in the present day, where everyone is on-the go! All businesses are progressing towards this, in order to keep up with competitors. The most essential factor to be kept in mind for any kind of marketing-be it social media , email or mobile, is the message you put across to your audience. Your marekting message is the driving force that should pull in customers to your business. So working on these factors will help you make the best out of mobile marketing.