Are you beginning to write your Facebook Advert copy?, do take the time to think before you start. There are more than one billion active Facebook users and the number is increasing by the day. To make the best use of this online platform to advertise you need to get your Facebook Advert copy right!
Below are a few tips to help you write a good Facebook Advert copy
Know your audience
Before you start writing your Facebook Ad copy, make sure you segment your target audience and customize the message according to the segmentation that you have made. There is a handy little tool in Facebook Ads manager called Audience Insights. It’s located in the left-hand menu and can provide all sorts of insights into the demographics of the various audience. With Audience Insights, either you can gain insights about Facebook users in general or just those connected to your page.
Write relevant content
Relevance is critical for success when using Facebook advertising. When you are spending money to show your Ad and get the clicks if it’s not relevant you might not get conversions. Hence, the time and money that you spend will go waste, showing relevant Ad to the right people is very important in Facebook advertising. Facebook has recently a new feature that rates your Ad and tells you how relevant your Ad really is. The more relevant your Advert copy and the images are the more preference your Ad will get on Facebook.
Include value proposition for the user
Include a value proposition for your audience in your Facebook advert copy, tell them why should they click on the Ad, you should emphasize on what’s in it for them. The value proposition you are adding should be convincing. For example, if you say, “We make the best Pizza’s in the world” why would someone has to believe such a statement, so if you add social proofing to that statement and say” over one million people like the pizza’s, try one today” makes it more believable than the previous statement.
Create curiosity and provide instant gratification
Curiosity is a hard emotion to ignore; it’s more powerful than fear or desire. You can use this emotion of your target audience to your advantage. Tell your audience just enough to pique their interest, bout not enough that they get the whole story, design the Ad such that by clicking on the Ad they will be told the whole story. This makes it more interesting. In this digital world it’s all about now with a click of a button everything is available so your Ad should talk about instant gratification, for example, you could say “click here to improve your knowledge on graphic design” etc.
See to that your Advert copy has Call-to-Action phrases
Even if you have a beautiful and relevant Ad, if you don’t let the users know what action to take your Ad might go waste and you might not get those necessary conversions. Designing Call-to-Action buttons must be given significant importance because no Call-to-Action button means no ways to get conversions from online Ads. The most powerful words you can use is “You”, “My”, the word “You” makes the user feel that they are directly spoken to. It was found that by using words,” create my account”, instead of “create your account” significantly increased conversions
When it comes to writing Facebook ad copy that is expected to reach the right audience and get the conversions pick emotion triggering words to make sure your Ad is designed to personalize with the target audience.