It’s important to design effective graphics for social media. Trying to get clicks and conversions through social media, without a thought strategy in place will lead you nowhere. Creating a strategy for social media posts is a vital process in customer acquisition. After you have a clear-cut strategy in place, to get the necessary clicks and conversions, design an effective graphics for social media post and post it strategically at regular intervals of time.
Here are a few tips to design effective graphics for social media
Show consistency in your posts
To design effective graphics for social media, use consistent fonts, and colors to match your brand. Use two or three colors and at the most two or three fonts. Less is more in your overall design. Use minimalistic design for your posts. Keeping your test minimal and simple, which is easy to read will help your post get the audience interaction.
Use high-quality photos
To convince people to like and share your content, using high quality, eye catching photos is the key. Your photos are also the reflection of your company, so the better pictures you post the better reputation you will have. Download inexpensive photos from SplitShireand Pexels.
Use frames for your images
It’s always better to use frames and grids for your rather than just uploading it. By adding an order to the image, you can make your image look better in no time. Just by adding frames and placing the images in the grids you can give your images a professional appearance.
Reduce image clusters
It’s always better to keep your posts simple and try to avoid image clusters. Less is better is always a thumb rule in design. With reduced clusters, your post will get better reach when they are simple to read and has lesser image clusters.
Make your post bright and colorful
For your graphics to look professional and appealing, it is essential for it to be bright, light and easy to read. Avoid dark images. Avoid including a lot of detail in the posts that it creates visual clusters.
Tools for creating graphics
Canva A start to finish design program, even a nondesigner can use this tool. The tool makes the image creating very easy, it has premade template and custom image sizes for every social media channels. Other starts to finish design tools which are easy to use are PicMonkey, BeFunky .
Skitch is a screen capture tool you can snip images, blur them write text, and give effects to the image. CloudApp . This tool can be used to store images online and link them quickly and easily for fast sharing. They have launched a new App called Mac-app, a free download comes with advanced features like those that screen grabs and GIF creation. When you open the App press Cmd+Shift+6 to make a GIF video of anything you do on your screen.
Gear up your next social media campaign by adding beautifully designed graphics! Choose from the amazing resources available online. Put in some thought before you design your social media company because that will represent your company to your customers.