It is important to invest some time in designing emails. A recent study showed that 72% of the adults prefer to get communications from companies via emails. About 86% of the people are ok with receiving promotional emails on a monthly basis. When it comes to email marketing all we tend to think about is subject lines, open rate, click-through rate, call-to-action statements. Apart from these, it is also necessary to pay attention to the graphics in the emails. Graphics in the emails play an important role is getting conversions through emails
Below are a few tips on designing emails
Priorities the information and design according to hierarchy. Identify the important pieces of the information you want to be put in your email arrange this information such that it is the first thing people see when they open their emails. If you have an effective header that looks visually appealing and has a clear call-to-action word then you will get good conversions via emails
Arrange your titles, subtitles in order, and keep a check on body copy size
Your title is the first that viewers notice so make sure it stands out. This can be done by making sure that its size is bigger than rest of the text in the mail, use an eye-catching font in the header. The subtitles should be smaller than the title. The content in the body of the email should be clear, easy to read, short and crisp. Avoid elaborate script fonts or upper case texts since it strains the eyes of the readers and makes it unpleasant to read.
Use colors as visual highlights
Colors not only evoke emotions but also create a level of distinction between what is important and what is not. Applying a bright, bold color to a significant feature will highlight and draw the eye to it, making it a significant part of your email. Colors also have a physiological impact on the viewers, a study conducted by Hubspot tested the effectiveness of green buttons Vs red buttons(http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx ) for driving the clicks, they found that red outperformed the green by 21%.
Use grids to arrange your image
Using grids for hierarchy is an excellent way to arrange your image in the order of importance, or to create a visual narrative. You can do this by placing the image that is most important in the large placeholder and the less important ones in the small placeholder. One of the chief uses of the grid is to keep your elements aligned and ordered, and your page design is clean and neat.
Mix up your font style while designing your email
Most fonts come in different styles, for example, bold and italics, which can be especially useful when creating hierarchy within your design. Words that deserve a special note, like “try for free” when used in different font size can easily grab attention. Keep the text as minimum as possible and put the different font types to the best use.
Increase the size of Icons if you feel those are important
Remember to keep the most important object the largest. When sizes of the elements are increased, it will reflect visual importance. When you increase the size of the icons, they can also behave as call-to-action-buttons. The more relevant the icon the better it will function.
Other email designing tips
If you have a lot of information to convey rather than putting those in your email, you can provide links to the page on your website where the information is present. Save the template instead of starting to write your email from the scratch, you can keep modifying this template. Labeling is important to make sure you put yours at the top of the email.
The time and money you invest in designing emails can be one of the best investments you have made. Don’t forget to test your emails before sending them. While designing emails do remember to include a benefit for the user don’t make the email all about the company and the product. Feel free to post your comments on designing emails and challenges faced while doing so.