Designing Call-to-Action buttons must be given significant importance because no Call-to-Action button means no ways to get conversions from online Ads. The most powerful words you can use is “You”, “My”, the word “You” makes the user feel that they are directly spoken to. It was found that by using words,” create my account”, instead of “create your account” significantly increased conversions.
Below are a few tips in designing Call-to-Action buttons
Color of call-to-action buttons
There has been a lot of research on this topic; you should test the color of the call-to-action button before putting it to action. Using color does make a difference, Call-to-Action is the important part of your page make sure to make it stand out by using bright colors. For example, if your page is white and yellow in color make sure you don’t use white or yellow to color your Call-to-Action buttons, design it in a contrast color.
Think about the top benefits that your product has to offer and list the benefits in order of their priority, then select the most important one and shorten it to just a few words. This way you can highlight the key points and ensure there is a consistency between your Ad and the landing page.
Make it actionable
Use actionable words like “get your free trial now” is telling the user to take action immediately, when compared to messages like “free trial” which is less compelling. Instead of using boring words like submit, enter, download try using words like get, read, download ,reserve your spot, these kind of words are more compelling to persuade the users to take the necessary action.
Use actionable words like “24 hours flash sale”, “offer ends on Friday”,”Limited edition and fast selling” etc. These kinds of words tell users how urgent it is to take an action. Having a deadline always helps to persuade people to take action.
Include numbers like how many people have already taken the action, by doing this you are giving assurance to the users that many people out there are happy they took the action. In a research, they found that by including numbers of people who downloaded the content, the conversion rate increased by 4%. Try including the figures or statistics of the number of people who have taken that action and see your conversion rate increase.
Add white space around Call-to-Action buttons
Be sure to include white space around your Call-to-Action buttons, the white space around the Call-to-Action buttons this draws the attention of the users to the Call-to-Action button. This is a clean and simple way to draw attention towards your Call-to-Action button. The white space around the Call-to-Action button helps the mobile users to click the button as they can click on in easily without confusions.
Optimal placement of Call-to-Action buttons
Usually, viewers tend to read from top to bottom and left to right of the page so the most optimal place to place the Call-to-Action button is at the bottom or at the right of the text. The placement also plays a vital role in getting those “clicks”.
Most of all don’t forget to test your approaches, your Call-to-Action buttons are ones that draw the users attention and get conversions, so it’s vital to get them right. There is no “one best Call-to-Action button”, which works all the time so keep testing and tweaking your approaches.