Mobile search has become a way of life for many people. More than 80% of the people don’t leave their homes without carrying a mobile device and 61% of the smartphone users perform searches from their mobile devices every single day. Hence, it is very important to create an effective mobile Ad to reach the mobile users. Adwords mobile PPC Ads will help you reach this segment of users effectively.
Below are a few tips to create an effective mobile Ad with Google Adwords
Have a mobile friendly website
Just because people can see your website on a mobile device does not mean that your website is mobile friendly. While designing a site to suit mobile users you have to adopt different techniques. Create a menu that is visible without having to zoom in to read it, make information as accessible as possible. Have a clear and well-defined call to action buttons on the mobile site; avoid overloading of information on the mobile sites. If you are, providing forms to fill make sure they are accessible and easy to fill using a mobile phone. Don’t make the users scroll often. Keep the content short and crisp to create an effective mobile ad.
Determine who your target audiences are
Having a precise goal for your campaign and determining your target audience will help you to reach the right people and increase the click to conversion rate. Identity who your target audiences are, what are their interests and preferences, when are they online trying to seek information, which channel do they use to shop, why would they buy your products. These insights will help you design Ads specifically for your target audience.
Direct Ads to the right page
Mobile searches have a great impact on purchase decisions mobile Ads on search engines are gaining popularity. Therefore, it is best to optimize your landing page to suit mobile usage. If they click on the Ad and it takes them to a poorly designed landing page that loads slow or has text difficult to read, chances are that the viewers might leave the website. One campaign one landing page is the best practice. For example, if your Ad says buy sports shoes, you should direct the viewers to a page that features sports shoes and create a separate landing page for the Ad that says buy bags or apparels.
Try out different bidding options
Use bid adjustments, this feature will enable you to adjust your bid from -90% to +300%. You can adjust your bid according to the location. For, example, if you’re Ads, are not getting a good response in Singapore you can set Singapore region to -50% by doing this you will be bidding 50% lower in Singapore so you will have to pay lesser pay-per-click. The same way you can even choose to increase or decrease your bid based on, the time of the day and depending on the day of the week etc. To set up this, visit the settings tab, there you can choose devices, in devices, you will find an option to set bids you can either increase or decrease your bid under this option.
Choose the keywords wisely
Keywords and phrases are the main parts of your mobile PPC campaigns and the key to creating an effective mobile ad. Make sure you bid on the right keywords. People searching on mobile devices might use different phrases and keywords; they might often use short forms and slangs, make sure you choose those keywords that mobile users might use to search for their devices. Give massive volume of keyword combinations to make sure that covers the wide range of search terms.
Create mobile preferred blog
There is an option to create mobile preferred Ads. When you build an Ad in Adwords interface, select a check box to enable you to mark the ad as to mobile-preferred. Such ads are an opportunity to customize messaging specifically to people on mobile devices. For more on this refer to- https://support.google.com/adwords/answer/2472719?hl=en
It is found that smartphones and tablets account for 32% of the paid search clicks and 25% of the PPC ad spend. Many users are increasing by the day so it is not wise to neglect mobile market. There is no one solution for all problems so keep testing your approaches and see what is best for your industry.