When we think of creating campaigns that reach more customers it all comes down to using the right channels and using a personalized approach. It is found that an Ad on Google search engine reaches a whopping 80% of the internet users in the US. Launching a successful Google Adwords campaign needs a fine-tuned strategy. It’s important to reach new customers at the right moment to get good conversions.
Below are a few tips to create an Adwords campaign that reaches more customers
Analyze your target market
Be clear on your objectives, to make your campaign successful you need to know your target audience and segment them; make sure your Ad has the right element that interests your target audience. Create a problem and solve it, you can do this by telling what life is like without your product or service and how your products and service can help improve the situation.
Make an irresistible offer
An irresistible offer makes your Ad more compelling. You don’t have to necessarily to compromise a lot on profit margins by giving huge discounts, you can re-word your Ads to make it more attractive and compelling. Let the value the Ad promotes be of more value than the price that the customers have to pay. Provide a guaranty and promise a good service, the key is to get the customers to have confidence in your products and services.
Think how to get your customers to act
Think of how you would react to the Ad if you were the customer. Include advantages of your products and services in your Ad. Have clear call-to-action button, which is actionable, simple and short. In addition, don’t forget to motivate the viewers of your Ad to take action within a specified time by mentioning the time frame of the offers.
Do competitor analysis
When your Adwords pop-up you are competing against whoever is using the keywords same as that of yours. The saying “Keep your friends close but keep your enemies closer” suits very well for advertising. Do a competitor analyses by searching for the keywords you have chosen or you can even choose to search them directly. List the strengths and weakness of their campaigns and see how you can outsmart them.
Develop a good landing page
Make sure your viewers have a consistent experience; you can achieve this by directing them to the relevant landing page. For, example if your Ad features dell laptop then you should lead viewers to a page where they can buy a Dell laptop. The flow of information on your landing page should be continuous without any interruption; even if there are interruptions make sure it is interesting one that will help to get you to conversions.
Use conversion tracking
After you enable your campaign, the next step is to optimize it by tracking the conversion data. Conversion tracking is only to identify the Ads that are generating sales. To track online conversions copy code from Google Adwords tool and add it to your e-commerce receipt page or the thank you page. To know more about tracking conversions refer to- https://support.google.com/adwords/answer/1722054?hl=en
The most import part is to increase the customer experience. The success of the Adwords campaign depends on products and services offered, be more value oriented and offer better products and services. Make sure you have good call-to-actions buttons and have an operational phone number for increased conversions through mobile.