One of the challenges that digital marketers face today is to make Facebook Ads successful. One of the most critical elements in optimizing the Facebook Ad is to understand the target audience and design the Ad accordingly.
Below are a few tips to Design successful Facebook Ads
Choose an Image that stands out
We all know that visual stimulus works better than text and image-processing speed for humans is much greater than the speed at which texts are processed, so if you want those clicks your Ad images better be good. The right image can immediately attract the viewers. Therefore, carefully select the images. Use a simple image; keep the text in the image minimal. When you design the image make sure the focus is on the product and also make sure your image doesn’t create visual clusters.
Address your users’ rational and emotional sides
The human decision-making process is very similar to a tiny rider on a massive elephant. The rider represents the rational part of the humans and the elephant represents the emotional part of the humans. Emotional part drives the humans to act and sometimes can be more powerful than the rational part. A simple list of products and features might convince the rational self in some users but has no effect on their emotional self. The emotional self of a person doesn’t care about features, that part of the brain is looking for benefits so structure you’re Add accordingly.
Being consistent will create an image for your brand and help register the same in the minds of the customers. Consistency will also reduce the friction and help the users to complete the desired action. After clicking on your Ad on Facebook when they go to the landing page make sure, they land on a relevant page. Having a relevant landing page and providing a consistent experience right from the Ad to the landing page will help the user to trust your brand and the Ads put up by you. And make sure your landing page and your website load fast.
Use Call-to-Action phrases
Designing Call-to-Action buttons must be given significant importance because no Call-to-Action button means no ways to get conversions from online Ads. The most powerful words you can use are “You”, “My”, and the word “You” makes the user feel that they are directly spoken to. It was found that by using words,” create my account”, instead of “create your account” significantly increased conversions. Most of all don’t forget to test your approaches, your Call-to-Action buttons are ones that draw the users attention and get conversions, so it’s vital to get them right.
Add social Proofs
People resist buying a product because they are scared of losing money and afraid of making the wrong choices. This is why free product are so popular because when its free its risk-free because it does not involve any investment. You don’t have to necessarily give out things for free all you have to do is to find a way to reduce the fear of risk that your target audience will have. A good social proof reduces the fear in the minds of the target audience is testimonials and reviews.
The one best practice is to test your approaches and improvise, that is the biggest secret behind successful Facebook Ads. Get your campaigns going make the best use of the opportunity called Facebook. Do share your success stories with us!