If you are wondering if it necessary to conduct social media contests, well let me tell you that it was found that 34% of the people on Facebook like a page just o get access to brands promotions and discounts.
Here are some of the brands that organized a successful social media contests
Qwertee is a T-shirt company who ran an incredibly successful Facebook campaign through a contest. This is one of the best social media contests to be organized. The entrants of the contest had to simply like their page and submit their email address for a chance to win. Their goal was to reach 100,000 Facebook likes and they ran the contest every week to reach their goal. The company kept its word and gave away 1000 T-shirts every week . They achieved their goal and now they have over a 300,000-fan base on Facebook. They pulled a good show, attracted the audience, motivated their fans and got conversions.
Kellog’s Eggo hosted a contest called the great Eggo waffle Off. This contest had two parts to it, it encouraged the entrants has to submit their best recipes using waffles and the second part of the contest was the fans were encouraged to vote for their favorite recipe. The contest was brand related because of which they got a lot of photos for their product on their Facebook site. They also encouraged the fans to try the recipes, share it with their friends. The best part of this contest was the recipes were easy to create and people created it when their recipes got shared they felt good about it.
Dove is branded globally as being “committed to helping all women realize their personal beauty potential by creating products that deliver real care”. They organized a contest called real beauty should be shared and this became a major hit on Facebook. They asked their fans to tell them why their friend “Represents real beauty”, by filling in their friend’s name and two things that make them beautiful. This brilliantly branded campaign not only got them real genuine faces for further in-store marketing campaigns but also got their brand associated with emotions of people and made their slogans more than just words.
Man of Steel
In 2013 when Man of steel was going to be released, a photo contest was conducted. Entrants had to simply upload a photo depicting “how big a fan” they were of superman; once they upload the photo voting would start. The weekly winner gets to be featured on the Man of Steel Facebook page as “the fan of the week”. This way Warner Brothers could generate anticipation among the audience for the movies to be released and it worked. This campaign is not a Cinderella story but since I’m a fan of super I though it is worth mentioning.
There are many more such examples of the campaigns that did well the question is “What can we learn from them”, both successes of the campaigns and failures of campaigns have a lot to teach us and help us design our own campaign and make it a success. Design your social media contest with care and reap the benefits from it.