Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. Digital marketing has become so popular this century because of the increased number of users on the digital platform. Most brands understand the importance of including digital marketing in their marketing strategies and are turning to digital marketing agencies to get their online presence. Due to this, there is huge competition on the digital platform too! This creates the need to strategize the business such that it has an edge over its competitors. Webdefy has been the digital marketing agency for several brands that have realized the utmost importance of digital marketing. The various digital marketing services of Webdefy are Online Brand Engagement, Content Marketing, Keyword Analysis, SEO, SEM & SMO.
Online Brand Engagement
It is the process of building an emotional relationship between the brand and the customers online. Today, consumer brand engagement is a crucial aspect to organisations, as they need to keep consumers interested, which will increase corporate performance, give them a competitive advantage and increase profitability. Online brand engagement is being carried out for KCG College of Technology
Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Keyword Analysis is the starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. For this reason, keyword analysis is an integral skill for both SEO and PPC experts.
Search engine optimization is the process of getting web traffic from natural organic search results and not through paid searches on the search engine. Webdefy has been doing SEO for Pondy Adventures.
Search engine marketing is the process of getting web traffic through paid search listings.
Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media channels and communities to generate viral publicity.
So, if you’ve been following our blogs, by now you know all the various services Webdefy has been doing and also a little information about each one of them!
Stay tuned for more blogs on trending topics 🙂