The major concern for every business is how to increase the impact of the business by reaching a larger number of potential customers through the right channel. The biggest confusion that businesses face is which social media channel should be chosen for branding their business online. Just because there are some commonly used channels, it doesn’t mean you have to be present across all of them. Instead, it is better to pick which ones complement your business the most and do well in only those selected social media channels.
Here are some features of the most commonly used social media channels for social media marketing.
It is the biggest social media channel with around 1.59 Billion users active every month.Facebook generates up to 645 million local business page views per week. With so many active users, creating a business page on Facebook is a must for all your social media advertisements! It allows people to leave a message, browse through your products, give comments or even chat online. Just signing up for Facebook will not serve your business purposes.Your page needs to have interesting and valuable content for your target audience as well. The ultimate aim is to keep the people engaged with the contents you post. The advantage of using Facebook is that it can be used for marketing any kind of business for all age groups.If you take a time to think what will promote your business effectively on Facebook and do it right, this social media channel will certainly be fruitful for your business.
This social media channel has more than 255 million monthly active users online and over 500 million Tweets being sent each day. People use Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. It is a medium to communicate with the specific people with specific information. This is because there is a 140 word limit for your tweets. It is a good thing because you can update short and crisp, relevant information about your business. The great hashtag feature helps you keep up with and be part of the latest trends and events. One thing you need to consider is the age group of users on Twitter. It is mostly people above 25 years of age. So choose this social media platform if your target audience falls in this age group.
With around 540 million active users a month, Google+ is making great efforts to promote social media marketing for your business. The Hangouts, +1s, and hashtags, when used at the right time can result in your business page becoming highly popular. With Google+, you can put customers into different groups or “circles” and then easily communicate with each circle separately, or with multiple circles at the same time. This can be helpful if you want to give offers for a circle of loyal customers.If you are looking to connect with new businesses, Google+ Your Business is designed to help you acquire new clients/customers. Since Google+ is actually Google, obviously a company using Google+ will get ranked higher on Google’s search engine, even better than companies that use just Facebook.These search ranking benefits make Google+ an important social media site to consider for your business.
Instagram is a social media channel that is unique from other media because it centers on the use of photographs and videos only. With over 200 million active monthly users, a majority of them are females of age group 18-35 years. So if your business targets this group of audience, then, Instagram is definitely the perfect social media channel for your business. Make interesting captions; give relevant details that will intrigue your followers. Use hashtags for your business page because that’s the way people make searches on Instagram. One thing to be considered is that you need a smartphone to post pictures and manage your account. Instagram is great for promotion of products, pictures of staff and developments within your business, and using this online channel you can add a personal touch to your business.It can engage your audience very well because they will prefer rich visual content and a small description of the product.
For business-to-business social networking, LinkedIn is the perfect destination! Most small business owners still don’t have it on their marketing radar but are now realizing the value of this site.LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online. It is essential to remember that this social media channel is a serious platform, unlike Facebook or Twitter. The people in your business connections will be expecting definite, serious and relevant information about your business. So it is necessary for you to plan what is going to be posted and how you will be doing it. LinkedIn Groups can have a hundred to thousands of members, so the exposure is significant.
These are the social media channels that are used by various businesses for social media marketing and advertising. You need to know which channels are most dominant and suitable for your business. Focus on those targeted channels for effective and successful branding and marketing. It is not always quantity that matters. Having quality content on selected channels can definitely prove to be successful for social media marketing.