In this era of digital revolution, you cannot neglect to promote business online.If you do, it might turn out to be a huge opportunity cost because 46.1% of the world’s population use the internet. Survey results show that 34% of the in-store buyers read reviews online even before entering a store.
To promote business online :
1) Have a great website
To promote business online and have a visible online business presence having a website is required through which users can look for information. Having a good website will allow your business to portray itself with a professional image. Make sure your website loads fast and is easy to use else, the customers will click the back button and find your competitors website.
Content is the key!!
“Content is the atomic particle of all marketing across paid, owned, and earned channels. A Culture of Content starts with an obsession of customer.”- Michael Brenner
Use the right content on your website; make sure the content speaks about what the business is all about, the services offered, the location of your business, contact information, pricing and your portfolio. Do not deviate from your goal in writing the content, your goal should be to provide the right and necessary information about the business and services. Write in a language, which can be easily understood by your customers these are some of the points to remember to create a great content for your website, which is an effective tool to promote business online.
2) Get Reviews
Getting good reviews might help you to get new customers. Get reviews in order to promote business online.
People around us now heavily influence purchase decisions. It is critical to get as many positive reviews as possible on the bigger review sites such as Yelp, Google Plus, Dex and any relevant industry review sites.
Have a section on your site dedicated to reviews, send emails soliciting reviews, ask customers at the point of checkout. Use a service like Getting Five Stars to facilitate this effort.
People love reviews, in fact, in a Yelp survey, 72% of people said they trust on-line reviews as much as personal recommendations. On-line reviews get an average rating that will determine if a business is good or bad. Getting good reviews will surely help you to promote business online.
3) Use Social Media Marketing
Social media marketing is something that people have to twist their minds around in order to understand what the real benefit is when it comes to promoting businesses on-line. Let us look at the positives of using social media
Cost effectiveness: It does not cost much to advertise in social media.
Followers:Brands also report a notable increase in followers through these social advertising options, since brand visibility increases significantly.
Interaction: Your ad and content right on the homepage allow users to interact with it as they do with any other piece of social content.
Reach: Expand your reach to new potential customers who can interact with your content by commenting, liking, re-tweeting etc.
How to build your AD:
4) Get your Business listed on-line
People now conduct quick searches on one of the many popular on-line directories. Since Internet search is the primary tool to finding businesses today, make sure your business is listed on all applicable on-line directories.
Below are the few Places (according to most visited by customers) in which you can list your websites:
Google Places for Business
- Registering for a business listing on Google is easy and free
- Business listings appear in Google Maps
- Happy customers can leave reviews on your Google+ page
Bing Places for Business
- Quick, easy, and free to register
- Add multiple business locations at one time
- Include other content in your business listing like photos, videos, and more
Yahoo! Local Listing
- Yahoo Local Basic listing is free
- Include photos, company description and more for $9.95/month
- Get maximum exposure and listed on 40+ other directory listings for $29.99/month
If you are looking to tap into the word-of-mouth advertising world, then Yelp is the perfect place to start.
- Create deals for loyal customer’s right in your Yelp account
- Send messages to your customers, publicly or privately
- View business trends in Yelp’s reporting tool
- In order to efficiently promote business online make sure you make the best use of the listing sites available.
5) Get People on Your Email List
A lot of local businesses are not doing any email marketing, but building an email list is one of the best ways to market to your customers regularly and to promote business online in a more effective way. It is one of the lowest cost marketing channels available today. According to the Direct Marketing Association, email marketing returns an average ROI of 4,300% for businesses in the US.
6) Focus on mobile-based optimization
Mobile is the new powerhouse of digital marketing and huge lead generating source in the years to come make sure your website is mobile-friendly. The next step to allowing better conversions with mobile is to simply place your phone number in a larger font in your header and make it a text-based link.
7) Advertise on Search engine
Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy. If you are in a catering business, you rap your delivery van with a banner and send it on a road for your potential customers to look at it and come to you for catering services. In the same way, getting your AD upon Search engines will provide visibility of your business to your potential customers who might convert in due course of time.
How to advertise on Search Engines?
Below are some of the ways by which you can advertise on search engines:
Google sells sponsored listings that appear above and to the right-hand side of its regular search results, these listings are called Google AdWords
Yahoo Search Marketing
Yahoo Search Marketing, formerly Overture, allows sites to “bid” on the terms they wish to appear.
Microsoft AD Center
Microsoft AD Center launched in May 2006. Like Google and Yahoo, it allows advertisers to “bid” on the keywords they wish to have their ads show up.
In the end, do not forget to test your approaches before going in for it. For example, you might resort to twitter to do your on-line marketing but maybe your target audience has a weekly #hashtag chat on Twitter. By testing, you can optimally choose the best option for on-line marketing to promote business online effectively. Wait for the results it might take some time but it will make a huge visible difference.