Letter on print talk more about your design, they make the tone of the writer more blatant and also words, precisely fonts, are mighty enough to change the tone of the passage or design if chosen wrong. In fact, there are fonts available and being created every day that conveys every possible notion a human can think of. Development is a never ending process like Change. And that has led to the rise of the Serif Font.
After the most popular typeface “Times New Roman”, Serif rules the business world in prints. The Serif family of fonts come in flocks with so many being inherited from the legend Serif. They all have just one trait in common; the letters have a tail at their back.
Interestingly, most of the fonts that have been created inherit the legendary Serif’s trait of tails at the letters’ end.
We know every coin has two sides to it, now what is the other side of the Serif’s family? If one side is the Serif and the other side? It is the Sans… Wait for it… Serif. It’s the Sans Serif.
Sans Serif, the rivalry family of the Serif’s differ from them by one trait, the Sans do not have tails at their backs like the serifs. They are blunter and abrupt unlike the serifs that have more curvy ends and tails attached to them.
Thumb-Rules that are to be noted when it comes to these two families.
- Serif is the most advisable for print while the Sans look better on Web, the latter gives a more pleasant look.
- Serifs, with their tails, they tend to look rough on Web and has the tendency to blur that is where the Sans are used.
- Serifs give better resolution on print than in Computer.
Can you distinctively identify the Serifs and the Sans-Serifs from the above logos ?
P.S : The social networking logos are not from the serif families, they inherit Helvetica. The pics above were posted to give you a clearer picture of the blog.
Have you heard more about these families? If yes, then please do let us know more about it 😀