Having a responsive web design is not a new concept; many people have a lot of confusion surrounding this area. Responsive web design is one that crafts the website to provide an optimal viewing experience, easy reading, and navigation with a minimum of resizing, panning, and scrolling, hence it makes your website legibly accessible on all devices like desktops, laptops, mobiles, tablets, graphic consoles, high-resolution televisions etc.
Why use a responsive web design?
Usage of mobile devices to browse the internet is been growing at a greater speed, but unfortunately many websites are not optimized for usage on mobile devices. Mobile devices are often constrained by display size and require a different approach to display the content on a screen. According to Google, 67% of people are more likely to buy from a mobile-friendly site. While 61% are eager to leave when they can’t find what they’re looking for, therefore it is absolutely essential to ensure that your website is responsive. Creating a seamless and easy-to-user experience for your customers will ensure that they stick around longer to browse and buy products from the site.
Below are some reasons –why a business owner should consider going in for responsive designs for the website
The advantages of having a single site that satisfies the need of all devices is important when compared to having two separate websites. The cost of making a responsive website might be more than making a conventional website, but the expenses to duplicate a website for mobile and other devices gets completely eliminated, as a result the total development costs decreases. In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop version”, a “mobile version”. Thus, in the long term, investing in responsive website design is the smarter decision than investing in a conventional website design.
Excellent User Experience
User experience is the key driver for the time spent on any website by visitors through the device of their choice and preference, better the user experience longer will be the time spent by visitors on your website. Thus, responsive web design provides the optimal user experience irrespective of the device they use to browse through your website. No scrolling or resizing is needed for a visitor to access your website from his or her favourite device. Google is now focusing on the user experience and wants to return search results that will enhance the user experience no matter what device they use. Web sites that provide a better user experience through well-written content and a well-designed user interface across multiple devices including mobile phones and tablets will be prioritized in searches thus improving their Google ranking.
Increase in mobile users
Internet traffic from mobile devices is increasing exponentially each day. Almost half of the people in the world have a mobile device with them, and many people have started browsing the web through their smartphones and tablets. It is not a wise decision for any website owner to ignore responsive web design. The “one website fits all devices” approach soon will be the standard. We can also see direct results in Google Analytics for websites that are responsive in design with a well-designed user interface enhances the user experience which keeps them on the site longer, decreases the bounce rate and increases the conversion rate. A goal that every business owner trying to achieve.
Google Recommend It
Google recommends responsive web design and even refer responsive web design as the industry best practice. This is because responsive design sites have only one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. In contrast, a conventional website will have a separate mobile site has a different URL and different HTML, because of which Google has to crawl and index multiple versions of the same site. Google prefers responsive web design because content that lives on one website and URL is much easier for users to share, interact and link to, than content that lives on a separate mobile site.
Easy to manage
Having a separate desktop and mobile site requires having separate SEO ( search engine optimization) campaigns. Managing one site and one SEO campaign is much easier than managing many sites and many SEO campaigns. This is a key advantage that a responsive website has over a separate mobile site.
Thus, rather than a separate website that suits different device, it is smarter to adopt the responsive web design approach. The responsive web design offers a solution that makes your website suitable to be accessed by all possible devices, thus increasing the user friendliness of your website and will help increase web traffic, as your website will be mobile friendly, which will help your website to be accessed by the many mobile users of today. Making your website responsive is a small price to pay to reach all your potential customers.