Having an effective website goes beyond great design. Visitors can be amazed by a pretty website, but if that’s all there is to it, you won’t get the best possible return on investment. When designing your website, you first need to determine your marketing goals, and then design your website around the actions you want your visitors to take.
Below are few necessary elements of a great website
Unique and large typography
Most companies have a particular font or typography that they use to help their customers immediately differentiate them from that of their competitors. Typology includes the font family, styles, and size of a font. For the body copies choose a font and size that are easy to read. Regardless of what font you choose, be sure your designer considers it applicability across browsers and computers.
A well-planned color scheme
There can be a lot of meaning behind colors. Different colors and color combinations can evoke different emotions. When choosing a color scheme for your website, think about how your colors are going to be used and where you want to draw attention. Don’t forget to picture your color choices as a part of the different elements of your website, including the background, navigation, links and call-to-action buttons. Use the colors that complement your branding, don’t hesitate to limit the colors you use and use the colors that complement your brand.
Nothing will drive customers away faster than confusing or complicated navigation! Your customers should be able to know where they are on your site at all times, and should easily be able to find pages they’ve already visited. Make sure your navigation bar or menu is clearly accessible and easy to understand. It should be the same on every page of your site, and be located in exactly the same place. Your customers shouldn’t have to hunt for it.
Use clear Call-to-Action phrases
If you want people to buy your products or services, you have to tell them how to do it. Don’t leave them guessing. You have to explain exactly what you want them to do, and you have to make it easy for them to do it. If you want them to buy a product, present them with a call to action like this: “Click here now to place your order”. Provide your customers with clear, easy to understand instructions on how to make a purchase, and let them know what they can expect when they click on the link that leads them to the order page.
Choose the images well
Images can really help people visualize your products or services and their benefits. Be sure to include photos of every product you sell. Attractive product shots can really boost your sales. If you have many products for sale, use “thumbnails” that link to larger images. This will make your pages load more quickly. If you’re selling electronically delivered products such as ebooks or software, you may want to create simulated product shots to represent them. This makes your product more tangible to your visitors.
The best way to establish credibility is to provide evidence that your product or service really works. And the best way to do that is to include testimonials from satisfied customers that explain how your product or service has helped improve their lives. Be sure to include the names of your satisfied customers as well as where they live. You should also post a small picture of them beside their testimonials. This will personalize their message, add credulity to their statements, and demonstrate that they’re real people who’ve enjoyed real benefits from your product.
One best practice is to keep reviewing your website often and keep updating it. Create a “must do” action that you want your users to take and include that in the content of the website. Make sure your website has easy to ready fonts and see to that your website does not have visual clusters.