Online Ads are as annoying as offline Ads. Imagine how much you get annoyed, when the storekeeper walks you through the shop compelling you to buy almost everything. In addition to that, people standing outside the store try distributing pamphlets even if you’re not interested. Online Ads also make users feel exactly the same way. In a survey conducted it was found that annoying online Ad formats interrupted people when they were surfing the net, watching videos, it also interrupted the official work and even caused problems in their personal lives. More than 60% of the users either ignore or unsubscribe from the websites when they are annoyed.
Let us look at some of the most annoying online Ad formats
This is one of the most annoying online Ad formats, people feel that Ads are getting more persuasive and more difficult to pass through to the information that they originally came looking for. The best example for a website which has the most annoying pop-up Ads is Examiner.com, ads dominate the screen, when you visit this site a black screen pops up saying you can skip this Ad in 3 seconds. These kinds of Ads destroy the user experience and prevent the users to returning to the website.
Video Ads that automatically play upon page load
Imagine if you are innocently browsing a web page, you click on an ad accidentally all of a sudden many pages open, and an annoying video starts playing, almost like an annoying salesperson barking. This would be an awkward situation to be in at the office or even at home. This kind of Ads forces users to install Ad blockers and hence they will not be able to see even the good Ads that are present on websites.
Ads disguised as content
To get more traffic for pay-per-click Ads, some sites try to disguise the Ad as content. Common techniques include a “related content” section at the bottom of an article, which looks like a series of links to similar topics, or a navigation toolbar that doesn’t actually take you anywhere worthwhile. These links are actually Ads. Any methods that seek to deceive the users to click on the Advertisements is against Google guidelines, and can result in the site being penalized. Moreover, it creates a bad experience for the visitors of the website and they may not return to the site.
As the name suggests the Ad takes over your web browser window with a flash animation and makes viewing content temporarily impossible. These Ads are flash-based animation Ads that load on top of the Web page containing the desired content. Even though these Ads come with a close button, these page takeovers are impossible to shut down.
Ads that trick users to click
Some Ads trick the users to click the Ad, this is not a good form of advertising and Google disapproves it too. By putting up this kind of Ads advertisers create distrust among the audience and other sites might not back link to the sites having such Ads.
Ads that float across the screen and flashing banner type Ads
Full screen floating Ads prevent the viewers from viewing content from the website until they manage to close it. It interrupts them while they are looking for some information on the website, thereby getting them annoyed with the website. Another type of very annoying Ad formats is the flashing banner type Ads that appear at or near the top of the page; the users of the website also ignore these. These types of Ads are one of the most annoying online ad formats contribute to the site’s bounce rate and should be taken care off.
Objectives of the Ad should be to get more conversions. Ads should help to increase the brand value; it should help to get more followers and fans. However, the above mention Ads do not serve this purpose. They will neither generate leads nor increase the brand value of the company; rather the users will avoid clicking the Ad or worst they might ignore the Ads. Do you have these kinds of Ads on your websites?