Minimalism is a style that uses minified design elements without changing the functionality of the design. Nowadays Minimalist design principle is followed in the designing field. Though there are many kinds of design, the minimalist design stands out from the rest because it is sophisticated and elegant. Many designers know the power of minimalist design but they find it very hard to create minified designs that look great.
“Minimalism is not lacking something. It’s simply the perfect amount of something” –Nicholas Burroughs
Minimalism – ‘The less is more’ concept
The role of minimalism is very strong in web designing industry. Apple has helped expose minimalism into the 20th century by the way their website, branding, and devices were stripped down to show only its necessary elements, the ‘less is more’ statement had never been so popular. In a study by conducted by Google, researchers found that users judge complex websites as less beautiful than their simpler websites. To make it simple, the minimal the design, the better.Notice that you can see all the websites of Google are minimal and very simple.
How to be minimal?
Many people have different views on how minimal a web design should be. Here’s a list of things for creating a minimalist web design. Hope you find it useful for designing your next minimalist web design.
1.Cut down the unwanted details
Websites have a purpose. First, understand the purpose of the website before you start removing design elements. If a company has a strategy for improving its presence in the social media space, social media buttons may be very important. In other cases, they are just distracting the visitors from taking the right actions. After understanding the purpose of the design, you can start removing elements until you are certain that the design fails to deliver the purpose of the website.
Remember you can add elements again and find a better spot for them as more and more space becomes available. Minimalist web design is about leaving out as much as possible to make certain elements work better. It is also important to focus on the details of the remaining elements. This may be achieved by playing with the typography, adding a different color, changing the size and form of various elements.
2.Don’t forget the importance of white space
Minimalist web design gives importance to white space to make the content look clearer and easier to the user. White space can also be referred to as negative space or empty space. This is the key principle as white spacing acts as a backbone to the whole design concept.
3.Be cautious with colors
Minimalism tends to have very few colors. Minimalist web design creates a new way to use colors to enforce attention to specific elements. Keep the color scheme very simple. It can have a really strong effect if a single color is used on different elements logo, typography, buttons etc.
Minimalist web design very often makes use of strong contrast to separate the building blocks and give more space. Lack of contrast can result in a design where all elements melt together making it hard for the user to navigate. Contrast can also take form in how elements are organized.
Alignment is an important principle for most of the web design and is essential for creating minimalistic designs. Elements that either looks similar or is aligned visually are much easier to grasp mentally. Alignment can be achieved with the use of grid layouts.
Repetition is good to use when creating a minimalist web design. Repetition is about repeating some aspects throughout the design. Repetition in minimalism helps to provide consistency in web design. For example, repeating shapes and icons even with different colors can use repetition.
Minimalistic web designs have become very popular these days. These websites intend to show what is only necessary and thereby meet what the audience is looking for. Having expertise in Typography is also essential for minimalism. Stuffing websites with all the content or design you have, will not be appealing to your audience. So cut them down, Think more, Design less!