If you’re writing a blog or updating posts on social media, the common question that generally pops up in the mind is what is the character limit for a blog or a particular social media or what should be the ideal length for the online content! While we may generally try to keep posts short and crisp, it is always better to know what length works best for each of the online platforms. Here is what you need to know!
For Facebook, the maximum length of a status update is 63206 characters. But the ideal length of a status update is only 40 characters . Short and crisp messages always attract more attention. Keep your description to the point. For video content, the ones that get the highest engagement are 30-45 seconds long.
Instagram does not have any status update options. So the only place where content can be entered is the photo caption. So this caption can have 2200 characters maximum, but only 3 lines of text will be visible in users’ feed. Now you know how much text will be favourable for you.
Besides the caption, there’s the Profile Bio on Instagram. The character limit is 150. So pick your words well!
LinkedIn, being a professional online channel has different kinds of content. The professional headline can be a maximum of 120 characters. 2000 characters are the limit for a summary, 100 characters for position title and 600 characters maximum for a status update.
Twitter as we already know, is the online channel for sharing latest updates instantaneously. The character limit for a tweet is 140 characters. If you are sharing a link, that will occupy around 25 characters. So the ideal length of content that works best for Twitter is 100 characters without a link. Twitter is also characterised by the use of hashtags. You can use a couple of hashtags that are under 11 characters each. Videos on Twitter can be up to 30 seconds.
5) Blog post
Blogs are full sources of content. You don’t want your readers to get bored with content that is too long. The attention span of readers will be only for about 7 minutes and that’s around 1600 words on an average. So stick to the word count if you want to increase the readers for your blogs.
Also, an ideal headline is anywhere between 35-65 characters.