Make sure to write Meta description that is good. Meta description is your last chance to attract visitors to your website. If you neglect Meta description, you might miss the vital web traffic for your website. So by ignoring Meta description you might fail to lead the right audience to the website and hence miss out on the important leads your business needs to generate.
Below are a few tips to write Meta description
Use action-oriented language
Write a good Meta description that is action oriented. Use call-to-action phrases makes sure your content is informative as well as directional and guides the audience sufficiently. Tell the users exactly what would they be looking at if they click the website. Considers starting your Meta description with words like- Learn, Discover, and Grab etc.
Provide a solution or a benefit to your target audience
Tell the viewers what they can get by clicking on your website. The last thing you want is for users to click on the website and click the back button because it was not what they were looking for, so to avoid this tell exactly what would they get to see by clicking on the website. Tell the users why they should choose to click on your website when they have a couple of other search results.
Keep the Meta description under 155 characters
Generally, a Meta description should be under 155 characters. However, Google does not measure the number of characters it measures by pixels. Make sure you write a description that is short, crisp and one that looks appealing. Trying to create lengthy content that is difficult to understand will get you nowhere.
Make it welcoming
Write your content with viewers in mind and not the search engine. The idea is to increase the user experience if you keep dumping keywords just for the search engine to crawl up return your website as a search result you might end up losing visitors to the website.
Test your content
With anything that you do online associate with your website and marketing efforts, it’s key that you test monitor and adapt your content of the meta description, Don’t be afraid to experiment to see what works best for you.
Don’t deceive searchers
If your Meta description deceives the readers with content not relevant to what they should expect to be prepared for the searchers to hit that ‘Back’ button again. Some Meta description is spammed with keywords, which is not a good practice. When searchers look at such content it rings a red flag and people tend to stay away from those websites.
Meta description plays a big role in search results so make sure to write Meta description that is good. Its purpose is to describe the purpose of the website to the viewers. If you get the Meta description right you be sure to get those right clicks when your website shows up in the search results.