Make sure you optimize your website for mobile usage because it is predicted that in 2017, there will be around 4.77 billion and it is expected to increase further. When someone is viewing your website through the mobile device, people are looking for quick access to information; it is not wise to design the mobile website just as you do for a website that will be displayed the desktop. Mobile is going to be the next big thing so make sure your website is mobile-friendly.
Below are a few tips to optimize your website for mobile usage
Simplify the content
The first step when you plan to optimize your website for mobile usage is to decide what content to include, given restricted amount of screen space it is important to decide what key pieces of information the visitors will be looking for. After analyzing what the visitors to the site will be looking for include only this key piece of information it may be just the menu bar or list of services and contact information etc.
Plan your site
Mobile web pages will be slower than traditional web pages so it’s important to keep the number pages to a minimum number of pages. In addition, users won’t have the patience to go through and click on several pages. Upload images that are clear and that do not have clutters. Make sure you make the options of products and services simple and easily clickable.
Incorporate the same branding elements on both sides of the equation. A mobile site like any other property of the brand should reflect and promote your brand. For users who are already familiar with your company, a similar design will make them feel comfortable and will increase their trust on the brand, which will be one of the most important steps you take to retain the loyal customers.
Utilize the white space
When designing any website, its natural tendency to cram as much information possible into the website. However, if you give in and try to include all the possible information related to the website you will only be creating visual clutters and a bad experience for the visitors of the website. Using white space around the content not only gives a sophisticated appearance but also ensures that users can easily click on the button.
Mobile landing page requires different strategies
A landing page is what drives conversions, the landing page that works well on a desktop might not work well on mobiles because mobile sites cannot handle the same style of presentation. If your business is hoping to take advantage of the small and frequent buying behavior of the mobile users, you will need to create responsive landing pages with mobile users in mind.
Do not use popup windows
Navigating between multiple tabs and browser windows is more difficult on mobiles and cause slow load times. If you need to open a new browser window, make sure you alert your users so that they know how to navigate back to the original page.
Mobile sites are the new landscape for most marketers. Designing and building mobile sites can be challenging but when you optimize your website for mobile usage you can be sure to get those frequent clicks from the mobile users.