Instagram is one of fastest growing photo-sharing networks. With over 400 million users, this is among the world’s largest mobile advertisement platforms. This online channel can be used for sharing photos and short videos (up to 15 seconds). In contrast to other social media channels like Facebook and Twitter, Instagram cannot be used to share text updates. Text can be included along with image or video posts. Facebook acquired Instagram on April 12, 2012, and these two social media channels are providing various opportunities for businesses to grow in these online platforms.
Tips to use Instagram for business
Choose the format for your Ad
As we already know, there are two types of ads that can be posted on Instagram- photos and videos. Individual Photos can be posted in Square or Landscape formats, depending on how you’ve created your ad. If you want to post a collection of photos, there is a Carousel format for ads where users can click on the right and left arrows located on the image to see the remaining photos.
Use the right Hashtags
Hashtags are the way people search for content on Instagram. There are many commonly used hastags on Instagram but they may not suit your business. Rather than just using hashtags, picking the right and relevant hashtags for the advertisement of your business is what matters. Do your research to find the words that are most sought after and what matches your business.
Linking your website
This is not as easy as promoting links with Facebook posts. On Instagram, links don’t work along with captions of photos and videos. You can only include your website link in your profile page. All you can do is, direct your followers to your profile page where your website link will be available.
Remember it is a business profile
Post photos and videos- of your business, about your business and relevant to your business. Maintain a personal account to post any other photos that may be trending on Instagram. In case, you can come up with a way to relate your business to any trending topic on Instagram, make that a post. That’s the way you can keep your followers engaged.
Best practices done by brands to inspire followers.
According to Instagram , some of the brands that have captured and shared the essence of their brands are given here.
- General Electric did the GE Instagrapher campaign to educate consumers about GE. They posted ‘behind the scenes’ pictures of their factory floor, research labs and also employees working to make a personal connection with their followers.
- McDonald’s used Instagram to raise awareness for its campaign ‘I crave for a Mac’. It got a 57-point lift in ad recall and 11-point lift in campaign awareness.
- Redbull did a campaign for introducing its new Summer Edition tropical flavour, which created brand awareness and anticipation for the new flavour. This campaign reached 1.2 million people, 10 point lift in top-of-mind awareness and a 6 point lift in brand favorability.
These are some of the best practices to use Instagram for business. Although it may seem like a platform for only niche businesses and brands like Clothing, restaurants, photography , other businesses can also use it cleverly to establish their brand identity to the community.