Advertising is necessary to build a strong empire for your business in this extensively competitive world. It’s not enough if you just advertise, you have to find ways to get a better response from your Ads. Advertisements have always proven to generate leads. If your Ads have not generated any leads then it’s time to buckle up and think about how to get a good response from your Ads.
Below are a few tips to get better response from your Ads
Make sure your Ad’s heading is large, bold and has a powerful message
Make sure your heading contains a powerful message; this will help to seize the viewers attention. The first impression of the Ad starts with a heading, if you don’t make the heading of your Ad compelling then the viewers will not go on and read the rest of the Ad. Customers usually seek answers for how the product solves a problem, how will it make their lives easier or save money and time. Make sure the heading of the Ad answers these questions. While creating the heading make sure it talks to a single person and not the entire globe. Refer to some of these headings before you create one of yours-http://webdefy.com/?p=6435&preview=true
Include a Timely offer and use strong call-to-action words
To get an immediate and better response from your Ads, give people a reason to call you, get them to act fast by providing an incentive for them for acting fast. For example, if you are selling donuts you could put an ad which says,” Order now and gets 20% off on your donuts”. Mention a deadline for your offer that will compel the users to act, in the above-mentioned example you could add words like offer valid only until the end of today. Place a phone number, which is toll-free, and make sure the customers are able to reach you through that number.
Give out information related to the product, which is valuable to your customers
Include information that will educate your customers on the product and provide valuable information related to the product. For example, if you own a fitness center, could offer to provide “10 ways reduce through basic workouts”, because everybody wants to try something by him or herself. People love to get things free. So offering to provide valuable content related to the product will prove useful to get a better response from your Ads.
Short content serves the purpose better
One large picture words better than many small pictures, use simple layout and avoid clusters. You should design the Ad such that there is a smooth flow from the top left corner to the bottom right corner of the Ad; even if you obstruct the flow make sure the obstruction is a vital part of your advertising message. Use words that compel viewers to act, don’t add content which distracts the viewers away from your product. Use words that are simple and easy to understand.
Make an emotional connection and keep them interested
It order to convert viewers into customers you have to have an emotional connect with them, understand their basic needs and desires before you designing your Ad. The most common mistakes that marketers do are designing Ads about their products and themselves. Use your Ad to answer the questions burning in their minds. Your Ad will not just get a response, but will be remembered and suggested through word of mouth channel.
Don’t forget to test your approaches. No one has a “magic dart” which hits the target always. There aren’t particular tactics that will work well for a business all the time. The best way to find out how to get a better response from your Ad is to experiment, measure the outcome, and improvise by getting feedbacks. Do the groundwork, know your target audience, and know their needs and desires. Nevertheless, make sure your return on investment on Advertisements is high. Do take the time to comment about the success of your Ads and how got it right!