Google’s influence on the digital marketing world is immeasurable. Google’s market dominance in terms of the number of people using the search engine is undisputable. The key to being successful with Adwords is to plan your investments in Adwords strategically. You don’t have to spend a lot on Adwords to get good returns from advertising in the search engine.
Here are a few tips to be successful with Adwords and get returns on your investments.
To see if your Ads are reaching the right customers, you need to measure the conversions through these Ads. You can do this by using a simple and free tool that is available in Google Adwords. Set up conversion tracking to measure the conversions generated from your Ad campaigns. This data will give you information on which Ads and keywords bring business, and which ones are most profitable. You can use this Data to make changes to the Ad campaigns and make the best out of it.
Use the right keywords
Put yourselves in the shoes of your customers and think as to what you would enter in the search box to finding your product or service. Write down the main categories of your business, and then write down the terms that might fall under each of those categories. Selecting the right keyword will help your Ad to reach the right audience.
Remove the Non-converting keywords and underperforming Ads quickly
Use Google’s optimized Ad rotation settings, you should also clean up Ads which are not performing. Use the statistics- conversion clicks which are the tally of clicks on the Ad that lead to conversions. Google Adwords also provides the statics on cost per conversions this will help you see how much you have spent to get conversions. Analyze the statistic regularly to see which keywords words and Ads are performing well so that the nonperforming once can be scraped.
Add negative keywords
Negative keywords can help you reach your potential customers who are most interested in the products and services that you have, to offer. For example, if you enter discount as a negative keyword your Ad won’t come up when people use the search term as discount. Using negative keyword you can, not only eliminate wasteful-Ad spends before it starts but also save time and increase productivity.
Test your Ads
A tool called Ad preview and diagnostic lets you check the status of your Ad for a particular keyword. Use the tool to check where you’re Ad appears on the page for a particular search result. Keep testing and analyzing to see how your Ad is doing, tweak the campaign to get the best results from Google Adwords. Placing your Ad in the most optimal position is most important thing in a Goggle Adwords campaign, the best way to get this right is to test your Ads.
Lifetime value of the customers
Have you calculated the lifetime value of your customers? If you haven’t start doing it now. If the lifetime value of your customers is 6$ and if you are spending 8$ to acquire them then you will run out of business. So monitor how much you are spending to acquire each customer and the returns you get from them. Here is infographic on how to calculate the lifetime value of the customers- http://- https://blog.kissmetrics.com/how-to-calculate-lifetime-value/
Know which Ad your Ad is competing against
Don’t make the mistake of not knowing the Ads that are competing against your Ads. See the Ads of your competitors; observe the keywords they are using, check their landing pages see if it is more compelling than that of yours. Competitor analysis is necessary for any form of advertising. Specifically, place yourself in the shoes of your customers and think on which Ad you would click.
Optimize your Goggle Adwords campaigns and get a huge advantage over your competitors. Google Adwords is a definite good investment of you time and money. Follow the steps to reap the benefits of this huge online market. Do post your suggestions to be successful with Adwords.