Being online is good for your business
The Internet has changed the world in many ways, including how companies do business. E-commerce is a way of doing business that did not exist two decades ago and is growing rapidly in countries where the Internet is widely used. Get your business online to reap the benifits of being online.
Being online, what does it really mean?
There are two ways to get your business online. One way is to use social media, where people can follow your company, and find out what you’re doing, and interact with you. Social media is any site that lets you create and share a representation of yourself or your company. The other way is to create a site where people can view details about your business and order products online.
The internet has changed the world
Think about how much the Internet has changed the world in just 20 years!
Postal mail was the main way to convey a written message. Now, you can email anyone, anywhere in the world, anyone who has an Internet-Enabled mobile phone, and they’ll receive your message instantly.
Previously before we had social media websites affinity groups formed clubs, created newsletters, and held monthly meetings with people from their area. Now, you can create an interest group online using social media and connect with people around the world, anytime you want.
Few years back the only few ways in which one could shop was in person or by catalog. Now, anyone with an Internet-enabled phone can compare and shop from wherever they are by finding prices for similar items from other retailers. People now can also read other people’s product reviews and ratings.
The traditional way of advertising using pamphlets, AD’S on television is much more expensive when compared to advertising on social media. There are many tools made available to do advertising online. It’s the most efficient and affordable way of advertising, where the results are measurable.
Why should you be online?
If you don’t have an “online” business yet, you may be wondering why your business should be online.
Enhance brand awareness:
Have you noticed that major brands are always advertising, even though they already have a huge market share? Building brand awareness is key in getting customers to always think of you. Utilize this boon called the internet for your business to reach out to your customers and penetrate a potential market.
Don’t miss an opportunity:
If your customers are spending time online, you might want them to see you there, because as people migrate to do shopping online, they’ll go to your online store because they are already familiar with it.
Access new markets:
The Internet is worldwide. For example, if you are in India, potential customers can find you even if they are in Jamaica. The internet is a wide source of information which is accessible by all, so embrace this opportunity to get your business online to make the best use of this new and fast growing channel.
Use data to make decisions:
You can use data that you gather online to make decisions about your online presence. Google provides free tools that you can use to gather data about the visits to your site like how visitors got there, what did they do, and whether they bought your products or not.
Use your website to drive traffic to your online store:
You can drive online traffic to your offline business. People who don’t know your business can find information online, and if they like your products then they will choose to personally visit your offline store.
What can you do with an online presence?
Once you get your business online and have an online presence, the ways in which you can use it are limited only by your imagination. Here are a few ideas:
Spread the word about your company:
Talk about your business, describe the products and services the business has to offer and provide contact information. Since internet usage is growing at an exponential rate use this to your advantage by advertising online.
Promote your offers online:
Talk about your offers, special price reduction, and discounts: place amazing deals and offerings on your site, make your offers and discounts visible on your website. Use social media to promote the offers and discounts to your customers.
Drive traffic to your offline store:
Use promotions, special offerings, or new product announcements on your site to drive traffic to your place of business. Being online will help you to make your business information available to everyone and hence create greater visibility for your business.
Use the internet as a medium to sell:
Selling goods or services online is known as E-commerce when someone visits your site and then purchases something, it’s known as a conversion. Sell goods and services online.
Advertise your presence on other sites:
Drive traffic to your site by advertising on other sites through this once potential customers are on your site, they’ll see your promotions, price breaks, and so forth.
Make money from your website:
Accept ads on your site Make money from your site by accepting ads for other sites. When people click ads on your site, you make money.
How to get your business online with Webdefy
If you need to create a beautiful, efficient, affordable and a great website to promote your service and product online contact us. Our lovely team always has time to talk to you.