SEO (search engine optimization) is one of the most effective strategies adopted to promote business online. Just by tweaking the tags and content of the website, you can achieve greater visibility of your website and hence help to generate leads for your business. It’s rarely enough to just create a website and wait for leads to be generated. You need to have a strong SEO strategy to gain long-term benefits of having a web presence.
Refer to- https://www.groovehq.com/blog/seo-for-startups – a true story of a start-up that benefited from search engine optimization
Here are a few good SEO steps to take
Create accurate page titles and Meta tags
Your title tag tells both users and search engine what the topic of a particular page is. It is necessary to create a unique title for each page on your site. To understand this better let us assume that you own a travel agency called Benny travels. So you can give your title tag description for your home page as <title>Benny travel agency-book tickets, get travel packages, package price</title> .
Create Meta description with relevant keywords. In the above-mentioned example, you could write your Meta description for your home page as-Benny travel agency provides services like ticket booking, travel packages, we also provide information about best tourist spots to visit and offers on hotel bookings. Write Meta description for every page on your site.
Write content, which enhances user experience
The basic step of SEO is to write the content of your website keeping your target audience in mind. Ask yourself what would you search as or look for, if you were to buy the product that you’re selling or services that you’re offering. Do not stuff your content with keywords. Use them strategically. Add your keywords to H1 and H2 tags on your page. Add long tail keywords to H3 and H4 subheadings. Use tools like Google Analytics to analyze and optimize the usage of keywords
Don’t write for the sake of writing. Think of how to write content that is useful to your customers. Use videos and images in your content. In a study, it was found that 52% of marketers said that video is important to generating sales for their business and 36% say it’s critical.
Make your site easier to navigate
Navigation of the website is important in helping visitors quickly find the content they want. It can also help search engines to understand what content the website owner thinks is important. Your site should have a “root” page or a home page, which acts as the starting page of navigation for many visitors. Use a breadcrumb list. A breadcrumb list is the row of internal links to the pages of the website. The home page or the root page is usually placed as the first and at the left most link on the website. Include a site map page on your website, a site map page helps the users to navigate it provides information about categories and subcategories of your pages.
Other best practices that you need to adopt
Make sure every link on the website leads to a page without showing a ‘404 page not found error’, and avoid broken links on the website. Sometimes users navigate to a page, which is not found on your website either by following a broken link or by typing a wrong URL. Make sure you have a customized 404 page, which redirects the users to the working page. Avoid using long URL’s, which are difficult for the users to remember. Use appropriate caption and alternative text for your images. Alternative text is the one that appears on the image if you hover the mouse over the image. Use heading tags in your content to indicate to the users the important part of the content.
SEO can be a long tedious process but it can be worth the efforts you put in. Without a paid promotion for your site on the search engine, your site can gain visibility by appearing in the first few search results. Have a long-term strategy to optimize search engine results so that your website can advertise for itself without having a banner put up for it. There is no one “right” way to do SEO, find out what’s best for your business, put yourself in the shoes of your customers -What would you do if you were to search for your product? What will be the words that you use to search? And make the best use of this technique of SEO.