Facebook is the largest social network in the world as there are over 1.5 billion active users on a monthly basis; many changes that happen in the Facebook trends on a yearly basis. There are about 1.038 Billion daily users and they spend at least about 20 minutes per day on Facebook. Facebook is a huge potential market that marketers cannot afford to neglect. If they do, they could miss out a huge opportunity. Facebook trends are ever changing. It is introducing new features for advertisers almost every day. The traditional way of advertising is changing and budgets continue to move towards Facebook and Instagram advertisements.
Here are a few exciting Facebook trends of 2016
Mobile Facebook is the new Mantra
Mobile marketing is the future. The face of marketing is shifting to mobile. It is predicted that by 2017 63.5 % of the world population will use mobile phones to surf the Internet. It comes as no surprise that the e-commerce companies have increased their spending on Facebook advertisements. All of the new Facebook Ad formats are primarily optimized for Facebook. So if your website is not mobile-friendly, the users are not going to land on your website after clicking on the Ad in Facebook.
Enhanced tools for promotions
Facebook has introduced new tools to help promotions. Improved user interface for Facebook is surround 360 . Now when people see a 360-degree video in new feeds, a gyroscope animation will tell them the content is different, if people don’t respond to it in four seconds a message is sent to the promoter to make the video more compelling. Facebook introduced Analytics for Apps at F8 2015 enabling application developers to rely on actionable information to improve their apps. This new tool gives information such as how many people, who installed the app, ended up purchasing on the website.
Video Ads get conversions
People watch over 100 million videos on Facebook per day. It is found that videos boost conversion rates and return on Ad spends. Facebook is going to come up with a tool which auto generates captions for videos. Before, advertisers were only able to add captions by embedding captions or uploading caption files. However, from now on advertisers can choose to have captions added automatically. Facebook has recognized that video Ads are going to be the next big thing. Hence, they are trying to come up with new tools to support video ads.
Dynamic Ads for cross selling and up selling
Cross-selling is when a customer buys your Bag, you also try to sell them shoes and up selling, is trying to sell them a bag of a better brand and of a higher price than the one they have chosen. Facebook is offering a new feature called Dynamic Ads, this feature allows the advertisers to feature multiple products in a single Ad. When you cross sell or up sell with Dynamic Ads, Facebook will intelligently and automatically select relevant items from the products set that you choose to show in Ads. Facebook decides which product to show using a variety of techniques such as co-purchasing and co-browsing behavior. For example, if a customer frequently purchases socks along with shoes, when the customer buys shoe on your app it will automatically try to suggest socks as an option to consider along with the purchase of a pair of shoes.
In this fast moving world, advertisers should not only design Ads to be created but also have to keep themselves updated with the latest happenings in the Digital marketing field and the current Facebook trends. This is the only way to stay ahead of the competitors and cement one’s place in the minds of this volatile generation.