Facebook is the channel that never remains stagnant it never sleeps. Facebook has introduced many features for its users. The number of people watching videos has increased on Facebook. Facebook Live is an amazing feature introduced by Facebook, it is a powerful way and fun way to connect with your followers and get new followers along. You can share live videos with your followers. This Facebook feature is available to all pages and profiles. Facebook Live is the new and important trend in Facebook, and as a social media marketer, it is a must to know feature.
All you need to know about Facebook live Video
How to use Facebook Live
Facebook Live is a basic feature that offers live streaming of videos to the users. By tapping the live stream icon, you can start broadcasting video live from your smartphone, and write an optional description for the event. Any users following you will have an option to “tune in” to the broadcast. At the end of the video, you can tap “finish” to complete the video. The video will be published to the page or profile so the fans and friends who missed it can view it at a later point in time.
Benefits of using Facebook Live
There are a number of potential broadcasting opportunities. You can live-stream major company announcements; you can conduct a webinar on Facebook. You can conduct participatory even like whiteboard strategy sessions. You can even conduct an interview. This feature can be made used to watch videos with your friends.
Best practicing in using Facebook Live
Tell people ahead of time when you’re going to broadcast. Promote your broadcast, let more people know about it. Build anticipation by letting people know when you will be broadcasting. Go live when you have a strong connection, check and make sure you have a strong internet connection before going live. If you don’t have a strong internet connection than the go live button will appear grayed out.
Write a compelling description before going live. A good description will capture the attention of the audience and will help them understand what your broadcast is all about. Broadcast for longer periods to reach more people– By broadcasting for a long time you can get more audience for your broadcast. Be creative- try different types of broadcast and go live frequently to keep your audience engaged.
For more tips on this refer to- https://www.facebook.com/facebookmedia/best-practices/live
Interactive features on Facebook Live
The most important feature is the capability to do a live broadcast in groups and events. This can work well for anything from concerts to marathons or charitable events. The features virtually permit friends and family to take part in events they cannot physically be there for. To top that, five Instagram features will be available and Facebook has promised that will get to Doodle onto live video. Users can share reaction when they see the live video’s , they can use emoticons to express their feelings, a user can share their reaction while watching the live videos.
Live Video Destinations
The section comes to the aid of those who popular streams and live video from friends or folks that share common interests and passions. The section allows you to search both recorded and live videos. Via the “go live” button, anyone gets to stream their videos.
For desktop users, the “Facebook Live Map” will come in handy as it aids in finding the live video in 60 countries around the world. You may even want to co-watch with a friend , as stream now feature an “invite” button.
This exciting new feature comes as a boon to many digital marketers. This feature brings your fans and followers even closer to you. Increased interaction with Facebook Live is an amazing way to increase interaction in your business pages. Share your success stories after using this App!