Facebook can offer your business great reach to your target audience. The presence of Google Adwords doesn’t have to hinder you from stepping forward with a Facebook Advertisement plan, because, unlike Google Adwords, Facebook can help you target different sectors of audiences based on your product.
Here are a few steps that you need to do on Facebook to make your advertisements better and interactive
Decide what you want to achieve as a result of your advertisements. If you want to direct traffic to your website, what should success look like? A newsletter sign-up? A purchased product? If you want to send traffic to your Facebook Page, is your goal to convert page visitors into fans?
Outline Your Ad Campaign Plan
Set up a formal campaign that outlines different types of ads that you can split test. Split testing involves changing one piece of the ad, such as the photo, and keeping the other elements the same to see which ad performs better. Rotate your ads every couple of days to keep them fresh. No one wants to see the same ad over and over.
Choose your audience based on your business
With more than 1.59 billion users, every kind of audience you need is available to you on this platform. You can choose your audience by many factors like age, location, interests and successfully reach them. Reaching a big number of small audience is more effective than reaching a small number of a big audience!
Set your budget
Decide how much you are going to spend per day and for the whole campaign. When you choose your daily budget, your ad will automatically shut off when that budget is reached. You can also run the campaign for a certain amount of time–three days, five days, etc.–so you don’t have to worry about your campaign exceeding your budget.
Track Your Progress
Know which metrics you must watch to determine if your ads are successful. Make sure you know how to determine if the lead or sale came from the Facebook ad versus other traffic. Trackable links, special coupon codes, and custom landing pages are great options to track leads and sales.
Now that you are driving all this traffic to your website, make sure you are measuring it . Hopefully, you have some tools to measure where your website traffic comes from and what terms people are using to find you.
These are the steps that are also supported by Facebook for advertisements. This approach will help your ads run better on Facebook and soon you’ll be able to see a remarkable difference in your advertising campaigns!