The ultimate aim of most email marketing campaigns is to increase conversions. Emails are the best communication source for most of the companies to communicate with their customers and prospective customers. About 73% of the marketers felt that email marketing is important for their business.
Below are the examples of some of the best email marketing practices
Brand, which created a sense of urgency
This brand created an urgency strategically using the Call-to-Action buttons. A Call-to-Action phrase that said, “60% of sale quick clean up” following the message “Have I missed, not quite, last chance” did the trick. When you include words “one day left to register”.”Sale ending soon” etc, customers will be compelled to act soon. This powerful physiological motivator can really increase the conversion rate and make your email campaign a successful one.
Brand that paired a sales message with relevant content
Rather than pushing, a message only to sell the product this company also gave out a useful message to create a sense of awareness among the audience. Creating valuable, free content creates a trust among the audience and it also help to build your brand image. Researchers found that 61% of the customers feel better about the company that cares enough to provide relevant information and they are more likely to buy the products offered.
Announcements work well, this brand made the best use of this technique
When you update the product or release a new product use this as an opportunity to make announcements through emails. Announcement email works well to bring your business back to the attention of previous, present and future customers. When SumAll acquired Flutters they used this as an opportunity to make the announcement email as an effective way to share the news.
Using powerful imagery is a good technique and this brand used it well
Many emails from brands appear boring with a lot of text in them. However, this brand made a powerful impact with the image. Many people only skim through the mail; they don’t take the time to read it completely, so using a powerful image always works better. People respond well to visual stimulation so let your product speak for themselves.
A good practice is to encourage customer feedback this brand did it well
Asking for customer feedback is a good practice that will allow your customers to feel that their opinions are valued. Customer feedback provides you will the data with how your products are accepted will help you enhance the product and make it more customer friendly. The most important thing is- you will get the key to unlock the secret of making your customers happy!
For more on best email, marketing campaigns refer to- http://myemma.com/blog/article/brilliant-examples-of-brands-killing-it-with-email-marketing
Make sure you proofread before sending your emails a small mistake can carry a wrong message across to your customer; this can be a huge disaster to your email marketing campaign. In addition, don’t forget to reply back to your customer emails, a two-way communication is always better. Do share your success stories with us.