Customers always pause before making a purchase, they think for the last time whether or not to buy something from you. They will analyse the ‘Why’ of it once again before actually buying. You might have generated the leads and nurtured them over time and brought them to the bottom of sales funnel and yet they will re-think at the precipice.
We need something to give the ‘last push’ necessary to close the business deal. That’s where case studies come in!
Case Studies Give Your Customers The Last Push
You’ve done your part of convincing your potential customer since he’s visited your landing page and now it’s time for you to let somebody else do the convincing for you. That’s why most customers prefer to read reviews and check out ratings before making a purchase.
When you have an opportunity to give them the best of reviews through case studies, that are honest and authentic from your existing customers, people would definitely love to hear.
Case studies are sometimes underrated.
Mostly because it takes work.
Case Studies use the Power of Storytelling
Don’t you think we’re all humans after all? When we mean case studies, we don’t actually mean an extensive report of customer experiences – but ‘a story’, that as humans we all can relate to.
At the end of the day, it’s NOT the features or your brand reputation they will take into account when it comes to buying. They want to be assured that they will have a great customer experience. And experiences are best told through stories. That’s the power of storytelling!
Stories hit the right chord of human brain. The same chord that drives customers into making the purchase.
The Right Customer Persona Can Easily Relate with Prospects
You may have a long list of customers who you’ve worked with or sold your products. Picking the right customer persona matters for making an effective case study.
– Is your customer persona usually enthusiastic?
– Is your customer comfortable in taking part in your case study?
– Does he or she know your brand very well?
– Can this persona easily relate with the large segment of your prospects?
These are few questions for you to filter the one who will be the face of your existing customers. Aside these, you may also come up with your own set of queries to further filter out quality customers.
Case Studies Help Visualize What Your Business Can Solve
We always imagine know how we might look in that jean or dress when we buy online, right? That’s just one instance when we tend to visualize how a product or service might solve a problem or fulfil a need. This is exactly the focal point of case study.
Let your customers visualize what it’s like ‘to be your customer’. When seeing is believing, why not tap the power of visualization to gain new prospects for your business?
Engaging Case Studies Succeed
Gone are those days when case studies are made into reports and epic accounts. With the development of multimedia capabilities in digital space, it’s easier now than ever to strategize and build engaging content for your case studies.
– Text is OK, if you could make it highly relevant and concise to the point.
– We all know that a picture is worth a thousand words.
– Animations are cool and entertaining, no doubt about that.
– If you want to go OFF-THE-GRID, video case studies are for you!
Do some research, come up with queries, interview the personas, produce a convincing story out of it and explore the best ways to present to the audience. Making it engaging with pictures, animation or a video is a double bonus to complement the message that ‘best experience is assured if business is made with you‘.
Consult with us now to explore the best ways to present your brand online to your potential customers. If Case Studies are for you, Webdefy can help you workout a plan for creating effective case studies that are engaging. Check out Digital Marketing Consulting Service.