Social media is definitely the biggest contributor to lead generation for any online business. What many businesses fail to understand is how to effectively get conversions using social media. It just needs some thoughtful actions to be performed to make this approach fruitful for your online business.
Here are some ways to increase conversions using social media.
Use call to action buttons efficiently
Call to action buttons are the major lead generators on the social media pages of your business. When you know exactly what is the purpose of your business, you will know what action you want your audience/customers to perform. The Facebook business page offers a set of common Call to actions like Book Now, Shop Now, Sign Up etc that can lead to conversions. You can also create other call to action buttons on your posts for other social media. Optimise them to get better results.
Use social media to grow audience for your website
Social media should be used wisely in order to promote your website. Do not use social media to just post your new updates with the sole intention of promotion. Social network, as the name suggests is for social networking. Use it for interacting with your audience, engage them with posts that will interest them and when relevant, direct them to posts on your website. Rewarding your customers is also a very effective practice that will generate more conversions. When you give valuable content to the right audience , you will definitely get attention for your business.
Link your website and social media page
Use Social media Buttons on the posts you have on your website. This will enable them to quickly share ant content they like to the preferred social media. But place social media buttons only where your audience will find any content worth sharing. Also, enable social media Logins for your website. A majority of the users will prefer to login with their social media page rather than creating a new login and registering for your website.
Implementing Facebook pixels to show conversions
Facebook allows you to place a single pixel across your entire website that will help you report and optimise conversions, grow your audience and understand how they use your website. It helps you track conversions by giving you a detailed report on how successful your posts and ads are on Facebook.
Customise your social pages
Customising your business pages across all social media can prove to be highly effective to generate conversions for your business. Having a presence on social media alone will not help you get leads. You need to customise them to display what your business is, in the right way that is appealing to the audience. Make use of all the features the social media channels offer, to optimise your presence on the respective online channel. Facebook alone has around 1.59 billion users. When you customise your Facebook business page , you are sure to get more conversions for your business.
These are some of the easiest things that you can do in order to get conversions from social media. You will notice the change in your website traffic and in turn, you will get conversions using social media, as you start implementing these things! Let us know what you measures you’ve taken to get conversions from social media!