Content marketing is one of the most valuable assets for any online business. This is the factor that pulls in customers to your business. Most businesses don’t spend enough time in content strategy planning and that’s the reason their visibility does not improve on the online platforms.
Here are some common mistakes to avoid in content marketing
Not looking at the ‘big picture’
Even before you can start any marketing activity, adequate research and planning should be done. You need to know the business and marketing objectives for which you are doing content marketing. Looking at the ‘big picture’ is of utmost importance because that only helps to understand and be aware of the volume of sales or revenue that could be generated with this particular activity.
Not optimising your content for search engine
While it is not good to stuff your content with keywords, it is also important to optimise your content for search engines. Not doing search engine optimisation leaves out a significant amount of traffic for your site. You should look at how you can make your content attractive to your target audience and search engines as well, in order to make the best of your content.
Not putting yourself in your consumers’ shoes.
You are marketing to a specific target audience and your objectives are to generate revenue from this target segment. In that case, you should be thinking about your audience, put yourself in their shoes to know and understand what they need to know, how they would want to receive and perceive information. This way you can deliver just the right content in exactly the way they want. Do not promote your product too much at inappropriate times, the needs of your consumers should be given more importance that just selling your product.
Not using the right call to action buttons.
To get the maximum out of content marketing, you need to make use of the right call to action buttons for users to make the required action. This helps them get to the next stage in the process of lead generation. Insert call to action buttons where you need them to take a specific action, make it attractive to catch their attention. You don’t get conversions without call to action buttons.
Not making engagements with your audience.
You should not forget that marketing is a two-way communication process and the same applies to content marketing as well. You need to constantly interact with your target audience to get a better understanding of their behaviour, keep them engaged, be prompt in answering their queries. When you fail to do all this, your potential audience may switch to a channel that is more interactive, even if your content is better.
Posting outdated content
If you are doing content marketing, then give importance to the validity factor of the information you provide. Posting expired or outdated content is the biggest mistake you could do, that will not lead to any conversions. It will reflect poorly on your business for not providing the latest upto date information that your consumers will be looking forward to.
Making just written content.
While written content may be the core of your content strategy, don’t forget that videos, podcasts, presentations may interest your audience better. Having content in different formats based on the information you offer can keep various segments of your audience engaged. So make a content marketing strategy that involves not just blogs but all the other types of content as well.
Content marketing like any another form of marketing is dynamic in nature. What worked for you at one period may no longer work right now. So you need to keep the common mistakes in mind, avoid them and also keep experimenting with newer approaches to see what works best for your objectives.