An area that sits between sales and marketing is your point of sales! Nicely put, no? Read again and you will know how important it is to use POS data for your digital marketing. The intersection between point of sale and digital marketing is where cloud solutions play a significant role.
- Interact with customers at the POS to build trust
- Offer incentives such as a coupon or discount
- Let them supply valid contact information (email)
- Connect with them through marketing campaigns