The human brain takes 13 milliseconds process an image. When compared to text that takes 50 milliseconds, an image can be processed much quicker. Images will get a better reach among your target audience hence choose your Facebook advert images carefully. You don’t have to be a professional photographer or a designer to make your image’s look good.
Below are a few tips to choose Facebook
when you choose Facebook advert images Keep it simple
Make sure your image is simple and does not cause visual clusters. If you are including text in your images make sure they are easy to read, test if is readable on a mobile phone. Avoid the blue and white combination in your Facebook images. Since everything on Facebook is blue and white so an Ad with this combination is a disaster.
Use Abstract words when finding an image
Even when you have a specific image in mind, try using a broad keyword to help enhance your image search, so when you click “find images” in Facebook’s Ad create tool you’ll have access to Shutterstock’s library of over 30 million images.
Keep the Text minimal
Facebook advertising rule states that if the image based Ad appears in the viewer’s newsfeeds then it won’t be approved if the text in the image is above 20% of the image space. Facebook provides a grid tool to check what percentage of the image is occupied by text; this tool will help you keep the text well within limits.
When you have captured the attention of the audience through the beautiful image and the inspiring language. The next step is to see if all that, will make the viewers take an action you want them to, will it get them to click the Ad this is where targeting comes into the picture. You can have the best pictures and still be neglected if your Ad shows irrelevant images for a set of people. The relevance of the image gets the product registered in the minds of the customer.
Make sure the focus is on the product
While designing or choosing an image for the Ad make sure the product dominates. When you choose images that depict busy lifetime images with a lot of background noise, the product can go unnoticed or even if it is noticed it might slip away from the users mind. Close up photos of products on a white or neutral background is ideal. A Facebook study showed that the click-through rate increased by 37% when the focus was more on the product rather than the lifestyle.
If you are, give out offers and discounts include that in the image along with the products
Call-to-Actions always work well even in images, so when your image features the product make sure to include offers and Call-to-Action phrases. A best practice is to call out discount or sales as a button or stamp on the image itself. Researchers have found that using this approach to get your offers across has lead to higher conversion rates.
Think through before choosing Facebook advert images. Choose images that reflect your brand image, make sure your product is the center of attraction and captures the attention of the viewers and gets you the necessary clicks. Make sure your images give a consistent look. When your images are in a consistent theme, your brand gets registered better in the minds of the audience. Feel free to share what worked for you!