Blog

For the new generation consumers, shopping never stops. From making an everyday purchase to researching a big commodity, we rely on mobile devices. These important consumer dependencies on mobile devices are critical for brands. Are brands making use of this opportunity? They’re opportunities to connect with consumers, especially on mobile. 93% of people who use a mobile device for research go on to make a purchase.

Having a Facebook Business page is great! But you should also customise it so that you can optimise your online presence and get better results from your page. Here are a few tips to customise your Facebook Business page.

There are about 4.61 billion mobile and tablet users in 2016, the count is increasing by the year a study shows that by 2019 the number of mobile users will reach 5.7 billion. There are two ways to design a website to be compatible with mobile devices, one is the responsive web design and the other is design specific to suit a mobile device. Here is the comparison between responsive design and design to suit mobile website.

Landing page or lead generating page is a page that visitors can arrive at or “land” on by clicking on a search engine result or an online advertisement. The main aim that should be kept in mind while designing the landing page should be -to convert site visitors into customers

Search engine optimization is one of the most effective strategies adopted to promote business online. Just by tweaking the tags and content of the website, you can achieve greater visibility of your website and hence help to generate leads for your business. It’s rarely enough to just create a website and wait for leads to be generated

Choosing the perfect social media channel for social media marketing is one of the major challenges faced by most businesses. Here are the most commonly used channels, highlighting their features in the business perspective.

Having a responsive web design is not a new concept; many people have a lot of confusion surrounding this area. Responsive web design is one that crafts the website to provide an optimal viewing experience, easy reading, and navigation with a minimum of resizing, panning, and scrolling, hence it makes your website legibly accessible on all devices like desktops, laptops, mobiles, tablets, graphic consoles, high-resolution televisions etc.

You can use online marketing to get people to your website, but is your website designed to encourage people to do business with you? Let’s find out

While designing a website for your business, there are some important things that often slip out of the mind. Here are few pointers that are sure to help you design and create successful websites.

Steve Jobs often asked a question of ‘why’ in everything he and people around him ever did. He challenged every single operation in his company. Everyone from accounting staff to engineers would do things differently because Jobs would ask this question ‘why’. Probably by asking the question”why does your business need a website” you can bring in a change that will have a major positive impact on the business. Now let us look at some of the reasons why your business needs a website.