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Inbound and interruption marketing are the two basic types of marketing. Here is a comparison between the two to show that inbound is always better.

With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s no surprise that the search engine optimization aspect of digital marketing is constantly changing. This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will helpRead more

Search Engines are constantly updating the way they track and index web pages. Traditional SEO methods no longer prove themselves effective. Here are a few SEO tactics that actually work! Give it a try! Focus on the Quality and Length of your Content Top-quality content automatically make people interested and invite high authority backlinks fromRead more

These are tactics that could get your website penalised or banned by search engines. Black Hat Seo Tactics to Avoid Keyword Stuffing Once you’ve created a list of keywords that you know your (potential) clients are searching for, it can be tempting to add those keywords as often as possible. After all, the more youRead more

If you are wondering if it necessary to conduct social media contests, well let me tell you that it was found that 34% of the people on Facebook like a page just o get access to brands promotions and discounts.

One of the challenges that digital marketers face today is to make Facebook Ads successful. One of the most critical elements in optimizing the Facebook Ad is to understand the target audience and design the Ad accordingly.

Creating atleast basic listing in free local online directories is something every business must do, the time spent on it is worth investing. Some of the business listings are free and can get your company a wide exposure, all you have to do is invest your time for it. Creating listings on local online directories will improve your search engine ranking results in major search engines like Google, Bing, and Yahoo. Gone are the days when it was enough to get your local business listed in Yellow pages. To get found by your potential customers listing in local online directories is important.

It is a known fact that websites loading speed affects conversions. According to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and reduced clicks by 4.3%. Google also includes site speed in its ranking algorithm. That means if your website is ranked low it is less likely to show in the first few search results of the search engine.

Responsive designs for websites were developed in the year 2010 since then responsive designs have gained huge popularity. Responsive designs have turned out to be one of the best ways to design a website. It is a onetime investment worth investing. It creates a consistent experience across devices.

Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean? And when it comes to your company’s content strategy, how do they fit into the equation? While all three media efforts are important to your overall goals and should converge in your strategy, there are still distinctRead more