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Whether you are creating a product or offering any service, you can employ the techniques of Human Centered Design (HCD) to your advantage, ensuring best possible user experience. It can be applied in website development as well. How? Before working on the website design and development, we must have a clear idea of the website goal, userRead more

The worth of a good and professional logo is impossible to measure. Having a professional logo is like getting your business an identity in this competitive world. The bottom line is a logo can make a difference and bring in more customers. Read the rest of the blog to know how!

Having an effective website goes beyond great design. Visitors can be amazed by a pretty website, but if that’s all there is to it, you won’t get the best possible return on investment. When designing your website, you first need to determine your marketing goals, and then design your website around the actions you want your visitors to take.

As no one is perfect designers tend to make mistakes too, but there are a few common mistakes designers can avoid. A good design will inspire responses and clearly communicate visual information. Bad designs, on the other hand, will be ignored and will fail to communicate.

If you are wondering if it necessary to conduct social media contests, well let me tell you that it was found that 34% of the people on Facebook like a page just o get access to brands promotions and discounts.

Creating atleast basic listing in free local online directories is something every business must do, the time spent on it is worth investing. Some of the business listings are free and can get your company a wide exposure, all you have to do is invest your time for it. Creating listings on local online directories will improve your search engine ranking results in major search engines like Google, Bing, and Yahoo. Gone are the days when it was enough to get your local business listed in Yellow pages. To get found by your potential customers listing in local online directories is important.

Responsive designs for websites were developed in the year 2010 since then responsive designs have gained huge popularity. Responsive designs have turned out to be one of the best ways to design a website. It is a onetime investment worth investing. It creates a consistent experience across devices.

The ultimate goal of websites should be to get conversions through good user experience. The website should be designed to act as lead generating machines, hence generating visible results which lead to increased profits.

Best Tools and Resources for Graphic Design If you are starting to design graphics, to make life simpler and to get a hang of graphic design it will be better is you have a fast machine like a Mac book.  Make sure you use a good drive to keep your file safe and in addition,Read more

The ultimate aim of most email marketing campaigns is to increase conversions. Emails are the best communication source for most of the companies to communicate with their customers and prospective customers. About 73% of the marketers felt that email marketing is important for their business.