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Webdefy, being a creative graphic design and digital marketing company, offers various niche services. Have a glimpse of the services through this blog!

Not everything you post on Facebook gets an organic reach. About 4.75 billion companies post regularly on Facebook. If you feel that no matter what you post, your posts are not getting an organic reach then you are not alone. According to a research conducted, organic reach for posts in Facebook have declined by 6%, a drop of 49% since October 2013. So why is organic reach declining?

You can write advertising headlines in many ways. A good heading should arouse curiosity, and encourage people either to read further or take action. It is very effective when the headings are the summaries of information to be conveyed in Ads. Every day we compose many headings from twitter tweets to emails, we use heading everywhere. Therefore, it is always a better way to learn from brands who could pull the show using their Ad headlines.

Advertising is necessary to build a strong empire for your business in this extensively competitive world. It’s not enough if you just advertise, you have to find ways to get a better response from your Ads. Advertisements have always proven to generate leads. If your Ads have not generated any leads then it’s time to buckle up and think about how to get a good response from your Ads.

Ad viewability is relatively a new concept in digital marketing. Research shows that 54% of the Ads were not being seen even though advertisers pay for it. Viewability is the online metric used to measure impressions that are visible on the screen of the user. The Ad is said to be viewable if 50% of its pixel is viewed for at least 1 second on a mobile device, and 2 seconds on the desktop. Do you think your Ad is viewable? Read the blog before you decide.

Most of us might have thought slogans are just an advertising ploy. But slogans are not just that, they are a vital part of marketing. When it comes to promoting the business and engaging the customers slogans have proven to play a vital part. For more than 100 years now, companies have been using slogans as a means to make an identity for their brands. This blog talks about the best slogans and their impact.When done well, the slogan can become a company’s identity. Make your slogan simple, catchy and memorable; Make sure it conveys the message about your brand to your potential customers.

How many times have we bought a product because of good packaging design? Research shows that packaging has the ability to increase the visibility of the product, which can make it more sellable and increase the brand awareness.

There is a lot of strategic thinking that goes behind creating the logo design. Logo design is not just an art but it also involves understanding the physiology of viewers of the logo. Questions like, how can a logo be designed to leave an impact on the viewers, have to be asked. What makes an impact and gets your brand permanently in the minds of the viewers through brand logos, is what needs to be given some thought. A good logo design is one, which is simple yet memorable. A good logo should be relevant to your business and should popularize your brand effectively.What do you think is the coolest logo among all.

The attention span of an average person is only 8 seconds. Research shows that 70% of the purchase decisions are influenced by emotions. To make attractive ADs the right blend of Art and Science is required. It takes 250 milliseconds for the brain to observe visual cues and it takes only 13 milliseconds for the image to elicit emotions. So even if the viewers don’t observe everything that an Ad has to say if you elicit emotion, chances are it will be remembered for long Do you think your Ad is attractive? Here is a few tips to make it Attractive

Facebook is the largest social network in the world as there are over 1.5 billion active users on a monthly basis; many changes that happen in the Facebook trends on a yearly basis. There are about 1.038 Billion daily users and they spend at least about 20 minutes per day on Facebook. Facebook is a huge potential market that marketers cannot afford to neglect. If they do, they could miss out a huge opportunity. Facebook trends are ever changing. It is introducing new features for advertisers almost every day. The traditional way of advertising is changing and budgets continue to move towards Facebook and Instagram advertisements.