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Creating atleast basic listing in free local online directories is something every business must do, the time spent on it is worth investing. Some of the business listings are free and can get your company a wide exposure, all you have to do is invest your time for it. Creating listings on local online directories will improve your search engine ranking results in major search engines like Google, Bing, and Yahoo. Gone are the days when it was enough to get your local business listed in Yellow pages. To get found by your potential customers listing in local online directories is important.

It is a known fact that websites loading speed affects conversions. According to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and reduced clicks by 4.3%. Google also includes site speed in its ranking algorithm. That means if your website is ranked low it is less likely to show in the first few search results of the search engine.

Responsive designs for websites were developed in the year 2010 since then responsive designs have gained huge popularity. Responsive designs have turned out to be one of the best ways to design a website. It is a onetime investment worth investing. It creates a consistent experience across devices.

Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean? And when it comes to your company’s content strategy, how do they fit into the equation? While all three media efforts are important to your overall goals and should converge in your strategy, there are still distinctRead more

Writing content for the blog is not all. There are a lot of things you need to also consider to optimize your blogs and make it engaging and interesting for your audience. Optimization is essential to make your blogs rank higher on the search engines and thereby making it reachable to a larger audience. OptimizeRead more

Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.Plus, it’sRead more

Instagram is one of fastest growing photo-sharing networks. With over 400 million users, this is among the world’s largest mobile advertisement platforms. This online channel can be used for sharing photos and short videos (up to 15 seconds). In contrast to other social media channels like Facebook and Twitter, Instagram cannot be used to shareRead more

Business development is a very common term we hear in business organisations. When people claim that they do business development, what do they actually mean? Some say it is sales, some say it is building relationships with customers, market development or business expansion. We just get a vague picture with these assorted words.   ButRead more

The ultimate goal of websites should be to get conversions through good user experience. The website should be designed to act as lead generating machines, hence generating visible results which lead to increased profits.

Best Tools and Resources for Graphic Design If you are starting to design graphics, to make life simpler and to get a hang of graphic design it will be better is you have a fast machine like a Mac book.  Make sure you use a good drive to keep your file safe and in addition,Read more