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Make sure you optimize your website for mobile usage because it is predicted that in 2017, there will be around 4.77 billion and it is expected to increase further. When someone is viewing your website through the mobile device, people are looking for quick access to information; it is not wise to design the mobile website just as you do for a website that will be displayed the desktop. Mobile is going to be the next big thing so make sure your website is mobile-friendly.

The Meta description is a “HTML attribute that provides a concise explanation of the content of the web pages. A Meta description is those couple of sentence under the title that describes the search result. It is a 160-character snippet and search engine sometimes use these snippets in search results to let visitors know what a page is about before clicking on it.

HTML is short for hypertext markup language and it is the code that “tells” the web browser how to display information. HTML is made up of tags, each with an open bracket (). Between those brackets, you use different words or letters to help the browser determine what to render.

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Take this example: if you’re a company that sells classic furniture, the chances are that yourRead more

Start Adding Keywords to Your Site When optimizing your site for new keywords, you need to include those keywords on your site. (Duh, right?) Here are some of the most important places for keyword optimization on your website Titles Descriptions Headings and Content Image file names URLs If you haven’t optimized these sections of yourRead more

Creating effective websites have become an essential for all businesses to make their online presence felt. Having a website just for the sake of having equals to not having one at all! That will only lead to poor or no response from your audience. So here are few ways that will help you make anRead more

Pay-per-click (PPC) marketing can be one of the most effective or most frustrating ways to grow your business. Most companies have a hard time unlocking the potential of PPC because they make a few simple mistakes. The sad thing is, these mistakes are both preventable and easily fixable! Here are the most common mistakes andRead more

For startups, when looking for a marketing edge, many will turn to pay per click advertising (PPC) to drive instant targeted traffic to their websites and drive their online sales. As the startups begin to set up their shop, promote and sell their products, PPC can be overwhelming. Here’s the thing with PPC: it isRead more

The worth of a good and professional logo is impossible to measure. Having a professional logo is like getting your business an identity in this competitive world. The bottom line is a logo can make a difference and bring in more customers. Read the rest of the blog to know how!

Having an effective website goes beyond great design. Visitors can be amazed by a pretty website, but if that’s all there is to it, you won’t get the best possible return on investment. When designing your website, you first need to determine your marketing goals, and then design your website around the actions you want your visitors to take.