Blog

Customers always pause before making a purchase, they think for the last time whether or not to buy something from you. They will analyse the ‘Why’ of it once again before actually buying. You might have generated the leads and nurtured them over time and brought them to the bottom of sales funnel and yetRead more

Ever heard of the saying, ‘Trust is difficult to build, but easy to break’? that applies to marketing your business online as well. Yes, it may be difficult, but it’s possible ― otherwise, how great many brands were able to accumulate loyal customer base for their businesses?   How to build trust when you marketRead more

Whether you are creating a product or offering any service, you can employ the techniques of Human Centered Design (HCD) to your advantage, ensuring best possible user experience. It can be applied in website development as well. How? Before working on the website design and development, we must have a clear idea of the website goal, userRead more

Marketing guru Tom Peters said in 1997 that “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” This had been the central idea behind personal branding ever since he introduced the idea, but it does notRead more

Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans and as people use digital devices instead of going to physical shops. Starting a Digital marketing campaign is not an easy task.It requires very careful planning, forecasting and  There are a few important points you need to do toRead more

There’s no one-size-fits-all answer.It really boils down to your company’s marketing needs and how you like to work. To help you decide, here are the pro’s and cons of both the in-house team and advertising agency. In House Team vs Advertising Agency Pros of In-House Marketing Team Dedicated, focused team.  An in-house marketing team will giveRead more

Here is a blog that will help you measure how successful each of your digital ads are and in turn help increase leads for your business!

As marketers, it is a known fact that  setting goals and business objectives is imperative. Seeing the results of any marketing program helps us make decisions about budgets and adjust based on actual performance, rather than throwing darts at a board and picking numbers that sound doable. Grounding our decisions in data gives us support forRead more

Make sure to write Meta description that is good. Meta description is your last chance to attract visitors to your website. If you neglect Meta description, you might miss the vital web traffic for your website. So by ignoring Meta description you might fail to lead the right audience to the website and hence miss out on the important leads your business needs to generate.

Make sure you optimize your website for mobile usage because it is predicted that in 2017, there will be around 4.77 billion and it is expected to increase further. When someone is viewing your website through the mobile device, people are looking for quick access to information; it is not wise to design the mobile website just as you do for a website that will be displayed the desktop. Mobile is going to be the next big thing so make sure your website is mobile-friendly.