How many times have we bought a product because of good packaging design? Research shows that packaging has the ability to increase the visibility of the product, which can make it more sellable and increase the brand awareness.
Here are a few examples of brands that promoted products through good packaging design.
Kallo is a company, which sells organic food the label reemphasizes the organic nature of the brand by giving a handmade feel. This label design has a limited number of color combinations to create a cohesive look; an orange bird sitting on top of the letter “an” in logo gives it a warm and cheerful look.
Gorrts shoes kid’s shoes packaging
The special feature of this type of packaging is the final product is included in the packaging design. This package was designed to attract children and is made to look cute, to make it appealing to the young parents. The shoe company made these packages a collectible by encouraging children to collect more of these shoe packages.
A strong message which tells the audience that these watches are highly waterproof is conveyed through this packaging design. The watch is made to float in distilled water, what a way to gain the trust of the customers through packaging design.
Shasha, a designing student from Germany, took up the task of designing this label. The special feature of this packaging design is the font used in it is very popular. The numbers on the label convey the alcohol level present in the beer.
Old naval symbol makes this packaging design very catchy. The vintage look and the minimalistic design do all the talking. The witty words used in the label makes it popular among its target audience.
Half Acre beer
This label on the beer talks about the inspiration for brewing this beer. Storytelling is an amazing technique to connect with the audience. This label makes the best use of this technique by telling the story behind brewing the beer. Labels look as delicious as the beer itself.
The cheesy and delicious look of this packaging design says it all. This package is intelligently designed to make wood like pizza and the font appears as a cheese topping. This helps to capture the attention of the viewers and make them want to buy the delicious looking product.
Poilu paint brush packaging
This bizarre, yet creative and attention drawing label design is the best example of how design can be used to draw attention to the product. This unique 3 D design of the label is what sets it apart from its competitors and has created a niche for the brand.
Gut Oggau Portrait wines
The Oggau Estate is an Austrian winery. It has given its wine something more than just flavor; it has given it a personality. Each bottle is given a personality and there are nine such personalities. The owners say that just as every individual has a personality every wine has personality ranging from young to mature, playful to mature. This gives the product a personal connect with its customers.
Strategically designing the package is the key to increasing the popularity of your product among your target audience. The packaging also simplifies the work of sales promotions. Hence, a good packaging design saves you time and money.