There is a lot of strategic thinking that goes behind creating the logo design. Logo design is not just an art but it also involves understanding the physiology of viewers of the logo. Questions like, how can a logo be designed to leave an impact on the viewers, have to be asked. What makes an impact and gets your brand permanently in the minds of the viewers through brand logos, is what needs to be given some thought. A good logo design is one, which is simple yet memorable. A good logo should be relevant to your business and should popularize your brand effectively.
Let’s look at some of the intelligently designed, logo designs and the message they are trying to convey to the viewers.
These designs had a huge reach among the audience and they also have hidden messages, Can you guess them right?
The Vaio logo might seem like it spells Vaio but that’s just not it. There is more to this logo. The first half of the logo that is “va” is made to look like an analog signal, the “I” is made to look like one, and “o” like zero which represent a digital signal. This logo was created was by Teiyu Goto. He created this symbol to indicate the merger of analog and digital signals.
If you look closely at the part of the logo, which is highlighted in pink you will find that it reads number 31. This represents the 31 flavors offered by Baskin Robbins.
My Fonts is a company that provides resources for all your font needs. They wanted to convey the message, which says that you can get your hands on the fonts you need. So they designed the MY to look like a hand that is trying to grab the fonts.
This logo has been carefully designed to have a special characteristic. The special characteristic is if you see it once and spot the hidden “C” you will never forget it. Carrefour means crossroads which is reflected in this logo, this also conveys a message which says multiple choices of products are offered by this supermarket chain.
FedEx is a shipping company who’s logo seems like a simple one but it is not so. If take a good look you will find that the space between “E” and “X” looks like and arrow and it is specifically placed there. The arrow represents speed and precision communicating that FedEx is both fast and precise in its service.
At first, when you look at the Amazon logo you might think it’s made to look like a smiley face but look again. The arrow starts from A and points to Z through this they are trying to convey the meaning that Amazon provides A to Z solutions.
Google used primary color for first five letters in its logo and suddenly for the “L” it used a secondary color. This indicated that is not a stick to the rule kind of a company. Googles logo has a lot of technical meaning to it for more about it refer to- https://www.quora.com/What-is-the-significance-of-Googles-logo-colors
The story behind apple’s logo is very touchy is was designed in memory of Alan Turing- a British mathematician, computer scientist, mathematician, logician, cryptanalyst and theoretical biologist. With his mastermind, they were able to crack German codes. He was poisoned to death using an apple. Apple designed its logo in memory of this great scientist. Read more on this on-http://edition.cnn.com/2011/10/06/opinion/apple-logo/
The logo is designed in such a way that it can be recognized both head-on and in a rear-view mirror. The inner ovals symbolize the heart of the customer and the heart of the company overlapping with each other to represent a mutually beneficial relationship and the “T” is for the trust between the two.
In marketing, storytelling works well. Make your logo unique, simple, representative of your brand and catchy. It’s even better if it is designed to have a hidden meaning because once the meaning is discovered by the viewers they will not be able to forget your logo. Hence, your brand not only gains visibility but also gets registered in the minds of the viewers. Design a good logo such that it tells a story about your business