Social media is now an essential part of doing business. It is where you connect with your customers. Social media marketing is the process of building awareness about your brand, your products and services through various social media channels. The ultimate goal of your social media marketing should be to increase the visibility of your brand and products. Social media marketing comes with a steep learning curve, particularly for businesses.
Why is Social Media Marketing necessary?
The greatest value of social media marketing is the ability to engage with different people and communities. That engagement is the heart of social media without which you will seem like the one with a megaphone with no one to hear. Social media lets you connect with your customers across the globe and be responsive to their comments and queries.
By providing your customers a place for engagement and by engaging them in discussions about your products, you are building an authority for your brand in your industry. Soon you will find your customers trusting you with what you say and coming to you for resources to help solve their problems.
Tricks of the trade-Let’s look at some of the practices that can be adopted while doing social media marketing.
Find out where people connect
One way to find out where your potential customers connect is by observing your competitors, who have already started to do social media marketing. Find out through which channels they are able to get more responses.
Do not restrict your content on social media to promotional update add adjacent content which is relevant to your business or which is of common interest to your customers. For example, if you are a clothing retailer, you can post about latest trends in clothing, the message from wardrobe stylists etc. Post regularly, updates on social media don’t last long, keep an eye on how long your users are engaging and sharing something. Long engagement of users indicates the superiority of the quality of your content. Engagement is the most incredible –perhaps one of the most important metric which shows how effective your social media campaigning really is.
Use social media as channels to get feedbacks
Listen to what your customers and potential customers have to say it will take you a long way. Consider social media to collect critical feedback like collecting feedback before launching a new product or modifying the existing product. There might be legitimate user experience and design issues that your team overlooked which can be corrected using the feedback from your customers.
Be selective while choosing a channel for social media marketing
You don’t have to choose all online channels in social media but choose the right channel; it is less effective to actively engage in all channels in social media, the more effective way is to find out the dominant channel for your industry or product before you begin selecting the channels for social media marketing. In social media marketing, it’s about quality and not just quantity. Doing two or three channels really well which has consistent and highly engaging content is what will generate leads for your business.
Do your competitor analysis through social media
With the right tools, you can look at any platform and know what people on social media are talking about, observe these conversations and determine people’s opinion about your brand and that of your competitor’s. This incredibly useful knowledge gained through observations will tell you who your customers think your closest competitors are, will give an overall understanding of the popularity of your product among the customers and also will help you estimate the customer friendliness of your product.
Create a consistent brand Image
In all the different channels that you adopt to do your social media marketing, make sure the information about your business is consistent. For example, if you are posting a phone number in which customers can reach you make sure it’s the same phone number in all the channels that you have chosen to promote your business.
Social Media is one of those channels, which can be very powerful, or it can also be very boring if you don’t make the right choices and efforts to promote your brand. Make the best use of social media and see great things come from it!